Vital Speeches Editor Sez: ‘No Reading Speeches Off Your Cellular Telephone!’

You signal to the audience that the message they're receiving isn't even worth the paper you should have printed it out on!

My old pal Steve Crescenzo was on a Zoom call with a prospect the other day, a young woman. โ€œAbout ten minutes into the 30-minute call, she appeared to wipe her mouth. But it LOOKED like she was hitting off a joint,โ€ Steve wrote on LinkedIn. โ€œI ALMOST made a joke. Something like: โ€˜Ha ha. For a second it looked like you were vaping or smoking a pot pen or something! Ha ha ha!โ€™ Thank GOD that for once I kept my mouth shut (a rare occasion). Because about six minutes later, she did it again! She WAS vaping! Iโ€™ll be damned! I have read all the articles about how insidiously addicting these vape pens are. And just about EVERYONE of a certain age does it. But how do we feel about doing it on a business call?โ€

On behalf of exactly everyone over the age of that young woman I can say: We donโ€™t dig it.

Nor, Iโ€™ll add while I have you here, do we dig people reading a speech off a cellular telephone. My wife and I found ourselves at Chicagoโ€™s great Gene Siskel Film Center one night last month, to see a documentary by Frederick Wiseman. As you might predict, our 55-year-old asses were among the youngest in the roomโ€”except for the stripling Siskel Center staffer, who introduced the film with a 10-minute lecture delivered with a series of frequent glances at his phone.

Young man, I know thereโ€™s nothing inherently wrong with reading from notes on your phoneโ€”and if youโ€™re conservation-minded, a lot thatโ€™s right with it. Still, lad: Know that your audience cannot accept this. We have lived many long years in a world where, if you had something important to say to a large group of people, you either memorized it because you were a genius or you wrote it down on a piece of paper, and referred to that. None of us will live long enough to learn to happily receive a lecture thatโ€™s read off a phone.

Luckily, you and your generation will outlive us, and for the latter part of your professional careers you will be able to read speeches with a phone in one hand and a vape pen in another. But by then, youโ€™ll have your own bugbears, and your own gathering sense that no one takes anything seriously enough anymore.

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  1. joelscorp

    Totally agree, David. A piece of paper, a notecard, even a slide says “I wrote this.” A phone still says “This came from somewhere else” and/or “I didn’t have time or interest in preparing this according to presentation norms.”

    I also believe we visually associate phones with distraction, not engagementโ€”a conveyance communicators can ill afford to project.

    Maybe times and conventions will change, but we’re not there yet.

  2. Mark Eggerts

    I’m laughing because I just had a conversation about this with my son, who as a senior will make a speech after the high school musical next weekend thanking the adults who helped. I tried to convey how much I dislike everyone reading off their phones, and suggested he put his thoughts on cards. He just looked at me and said, “I won’t be doing that.” “What if your phone dies?” “It won’t die. What if I drop the cards and they get out of order?”

    We’re losing this one.

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