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The leadership communication profession has never been more troubled โ€ฆ and never been more needed.

Troubled: This year, a speechwriter was called his bossโ€™s โ€œpersonal ChatGPT.โ€ A recruiter observed that corporate exec comms clients arenโ€™t hiring speechwriters these days, but seek someone โ€œwho was a speechwriter in the past.โ€ And global rhetoric has devolved into astonishingly vulgar hyperbole on one hand, and idea-free insipidity on the other.

Needed: Leadership communicators can deliver sense and direction to a crazy world, bringing clarity to nonsense, wisdom to foolishness, sanity to madness and soul to the institutions that hold the world together.

Good news: AI canโ€™t do that.

Bad news: Speeches alone canโ€™t do it either.

At the 2026 World Conference of the Professional Speechwriters Association, leadership communicators of the world will gather to identify our essential skills, acquire powerful new ones and plan our personal and collective contributions, for the future.

Join us, and take part.

AGENDA

(All Times ET)

MONDAY, OCTOBER 26

Preconference Workshops (Optional, But Included in All-Access Pass)

Workshop A (9:30 a.m.-12:00 p.m.)

Beyond the Script: When Speechwriters Turn Performance Coachesโ€”Everything Your Principal Needs to Shine in the Spotlight 

A beautifully written, meticulously researched script is just the beginning of a speech-making moment. But are you confident you can help your speaker truly do justice to the words you’ve written?

The tricky business of speaker-coaching is mastered not by talking about it but by doing it. In a rollicking hands-on interactive session, award-winning stand-up comedian and performance coach Viv Groskop will pass on everything she knows about owning the spaceโ€”and how these concepts can be easily taught and passed on to even the most skeptical and resistant principals.

This masterclass in non-verbal communication will explore everything that we project as subtext. You will learn by doing, everything you and your speaker need to know about:

  • Walk-ups and exits.
  • How and where to sit and stand; gestures, and use of hands.
  • Handling heckles, interruptions, disturbances, difficult audience members, hostility.
  • Managing acoustics and lightingโ€”when you can, and when you must.
  • The projection of status using body language, tone and pace.
  • Use of podium and lectern.
  • Use of space and how to move (or not move) across a stage.
  • Spontaneity and โ€œreadingโ€ a situation.
  • Eye contact and intimate connection (for emotional moments).
  • The projection of gravitas and authority.
  • Showing humor, hope and lightness of touch.

Workshop B: (1:30 p.m.-4:00 p.m.)

Executive Presence for Speechwriters: Becoming the Trusted Voice Behind the Voice

Speechwriters and other exec comms pros are often expected to exert enormous influence while operating from a position of limited formal authority. They may have the words, the judgment, and the strategic instincts, yet still struggle to earn full trust in the room with principals, chiefs of staff, communications leads, and other senior stakeholders. This session helps speechwriters develop the executive presence that builds that trust.

This workshop focuses on how speechwriters present themselves as calm, credible, thoughtful advisors before, during, and after the speech-making moment. It is about communicating with enough clarity, confidence, judgment, and tact that people begin to experience the writer not merely as a skilled drafter, but as a trusted strategic partner.

With executive presence guru Jeff Davenport, you will explore the habits and behaviors that help speechwriters build trust with principals:

  • Speaking with recommendation rather than hesitation.
  • Contributing effectively in high-stakes meetings.
  • Navigating status dynamics.
  • Offering pushback with diplomacy.
  • Carrying yourself with the kind of steadiness that leaders rely on.

The underlying idea is simple but important: Executive presence is not about seeming impressive. It is about making others feel they can trust your judgment, your discernment, and your value in consequential moments.

The goal of the session is to help participants strengthen their presence in the room so that their influence on the speech, the speaker, and the broader communication moment grows accordingly. For speechwriters who wantโ€”or in the age of AI, feel they needโ€”to move from โ€œthe person who writes the draftโ€ to โ€œthe person whose counsel is trusted,โ€ this workshop will offer a practical path.

TUESDAY, OCTOBER 27

8:30 a.m.-9:00 a.m. โ€ข Gather for Breakfast with the Speechwriters of the World

9:00-9:15 โ€ข Opening remarks by PSA Executive Director David Murray

9:15-10:30 โ€ข Keynote Session: โ€˜If You Want Peace, Prepare for Warโ€™โ€”the Rhetoric, and the Reality

Admiral (ret.) Rob Bauer, former Chair of the Military Committee for NATO and his speechwriter and book collaborator Eleonora Russell will explain how and why they are engaged in a provocative and sustained thought leadership campaign to convince Allied audiences of the need to prepare for war. They’ll share profound and in some cases surprising implications for leadership communication professionals in every sector around the world. Reflecting on their incredibly productive and ever-deepening nine-year partnership, Bauer and Russell will also share lessons in building trust between the speaker and the audience and between the speaker and the writer. And theyโ€™ll teach by demonstrating, how they insert an essential element of hope in everything they create. 

10:30-11:00 โ€ข Roundtable Conversations With Colleagues:

Letโ€™s skip the small talk, and trust our fellow communicators with the truth. What are our biggest career anxieties, and how do we assuage them? What are our most ambitious goals, and how do we go about attaining them?

11:00-12:00 โ€ข Humor, at a Time Like This โ€ฆ

Surely only a fool would try to insert jokes into a speech at this point in history? Or could it be that when the world is divided, angry and on fire, we need such a fool more than ever? In this entertaining and edifying session, stand-up comedian Viv Groskop unpacks topical and up-to-the-minute humor, identifies old standards that no longer apply, shares surefire jokes for speakers with no sense of humor, warns about when to avoid funny at all costsโ€”and teaches you how to know when you need humor, and when you just need to be human. 

12:00 p.m.-12:45 p.m. โ€ข Lunch with Your Truest Professional Peers

Scribe, find your tribeโ€”and break bread with your true peers at a labeled table of folks in your sector in corporate, government, university, nonprofit or independent speechwriting.

12:45-1:15 โ€ข 30 Ideas in 30 Minutes, from Your Communication Colleaguesโ€”and You!

Swap one-minute work hacks with the only other people in the world who do what you do. Come ready to scribble down dozens of practical ideasโ€”and to share one of your own. Bonus points this year for techniques under the theme, โ€œAI Canโ€™t Do That.โ€

1:15-1:30 โ€ข Break

1:30-3:05 โ€ข Best Practices and Big Ideas: Six Sessions in Two Tracks

1:30-1:55

Track I โ€ข The Speechwriter, and the Chief of Staff: An Essential Relationship

A veteran speechwriter said heโ€™d rather deal with three CEO transitions than the departure of one good chief of staff.  Justin Ailes, U.S. engagement lead for The Chief of Staff Association, agrees that a chief of staff can be a speechwriter’s biggest advocate or biggest blocker. How can you forge the best possible relationship with your chief of staff to serve your principal and mission effectively? Conversely, what can a chief of staff do to make speechwritersโ€™ lives easier and help facilitate the exchange of ideas with the boss? Ailesโ€™ answers to these two questions will help you make more effective leadership communication, more efficiently.

Track II โ€ข Yes, Your Personal Brand: For Independent Speechwriters (and Anybody Else Who Wants an Industry Presence)

Far too many independent speechwriters and ghostwriters fail to recognize their work must extend far beyond the worlds they create on a page. Building a social media persona and strategically positioning your brand are now essential strategies for creating an industry presence, and building sustainable and scalable business models. Happily, celebrity ghostwriter Pauleanna Reid is here to tell usโ€”and also to show usโ€”how itโ€™s possible, and actually fun (even for introverts!) to sell yourself not just for the work you do, but for the person you are.

2:05-2:30

Track I โ€ข Sharpen Your Pencil: How Speechwriters Can Help Their Leaders Get to the Pointโ€”and Make a Strategic Impact

Why do speakers ramble? Why are slides confusing? Why are key takeaways left behind? These problems share a common cause: communications that confuse broad topics with clear, strategic points. Led by Joel Schwartzberg, communication coach and author of the bestseller Get to the Point! Simplify, Sharpen, and Sell Your Message, this session offers practical tips, examples, and exercises to help you identify and amplify your organizationโ€™s most important ideas in every executive expression.

Track II โ€ข What Speechwriters Can Learn From Mark Carneyโ€™s Davos Speech

If you are not at the table, you are on the menu, eh? Last winter, Canadaโ€™s Prime Minister Mark Carney took on international financiers and politicians in a Davos presentation that some called the most consequential speech on global affairs in decades. Why exactly did it make such a huge impact? Veteran Canadian speechwriter Rob Southcott shares the lessons that every speechwriter can glean from the prime ministerโ€™s words, tone, timing, delivery and strategic intent. Can, and should.

2:40-3:05

Track I โ€ข Old-School Venues, Enduring Appeal: Everything Speechwriters Should Know About City Clubs

RFK delivered his “Mindless Menace of Violence” speech at the City Club of Cleveland, whose featured speakers have ranged from Roosevelt (both of them) to Reagan, and DuBois to Obama. The 114 -year-old legacy institution remains as vital as it ever was; itโ€™s a place where leaders can authentically connect with audiences of real peopleโ€”in this case engaged and informed U.S. Midwesterners. In an era of glitzy events like Davos and SXSW, it’s easy to overlook the impact of a well-crafted and well-delivered address to a diverse middle America audience. Through stories of from City Club’s archives, CEO Dan Moulthrop provide a primer for the uninitiated and a reminder for older pros of how modern City Clubs fit into the increasingly complex ecosystem of ideas and civic dialogue.

Track II โ€ข โ€œAsk the Ethics Guyโ€: An Audience With Communication Ethics Pioneer Peter Loge

Peter Loge founded George Washington Universityโ€™s Project on Ethics in Political Communication in 2019. In the seven years heโ€™s been studying this subject and convening conversations around it, heโ€™s had to contend with presidential propaganda, COVID-related misinformation, geopolitical hyperbole and AI in communication. In this session, heโ€™ll share how his focus on ethics hasโ€”and hasnโ€™tโ€”helped him help communicators steer a sane course during this tumultuous time, and how his thinking has evolved. Bring your own professional ethical dilemmas to this session, and put them to Peter!

3:05-3:30 โ€ข Break: Take a Walk to Clear Your Mind, or Pair with a Colleague and Deepen a Connection

3:30-4:00 โ€ข Meet the winners of the 2026 Cicero Speechwriting Awards and hear an acceptance talk by the Grand Award-winning speechwriter Charles Crawford.

4:00-5:00 โ€ข White House Speechwriters from Nixon through Obama, On the Future of Political Rhetoric

โ€œThe further backwards you can look, the farther forward you can see,โ€ Winston Churchill said. To get a clear look forward, weโ€™ll talk with a panel of former White House speechwriters going all the way back to President Nixon (bios listed under โ€œSpeakersโ€). Theyโ€™ll help us to conjure a world of political rhetoric that all speechwriters can feel better about being a part of. Robert Schlessinger, author of the definitive history, White House Ghosts, will moderate this panel and invite your ideas, too.

5:00-6:30 โ€ข Drink Together, Think Together, Synch Together: Cocktails with Your Colleagues, sponsored by the Cicero Speechwriting Awards. 

Members of the Discretion Profession let their hair down to swap stories, share laughs, drown sorrows and celebrate success with the only other people in the world who understand.

WEDNESDAY, OCTOBER 28

8:30 a.m.-9:00 a.m. โ€ข Gather for Breakfast

9:00-10:00 โ€ข All-Conference Caucus: AI and the Speechwriterโ€™s Identity Crisis

As AI use becomes more prevalent, the reaction from speechwriters and executive communicators has been as notable as the technology itself. Why is it provoking such a strong responseโ€”not just about how we work, but how we define our value? Led by PSA Advisory Council Member Justine Adelizzi, this provocative panel will explore the human side of AI in communications: how itโ€™s challenging long-held assumptions about craft, creativity, and professional identity, and what that means for the future of the field. Panelists include: Mike Long, a veteran speechwriter, ghostwriter, and author who was an early skeptic of AI but who has become an evangelist for the value of AI to writers; Viv Groskop, a comedian, author, broadcaster and diehard AI refusenik; and Michael Franklin, an executive communications strategist who uses AI to test arguments and refine narrative strategy to drive real-world influence.

10:00-10:45 โ€ข Mentorship Mixer: Seasoned Speechwriters Advise Aspiring Scribes

There are no naive questions when would-be speechwritersโ€”undergrads, who study at George Washington University and other D.C. schoolsโ€”mingle with working speechwriters (who in turn enjoy a rare and happy chance to share what they wish they’d known from the start).

10:45-11:00 โ€ข Break

11:00-12:00 โ€ข Speechwriting, for the Soul: The Highest Purpose of Our Work

In this locknote address, the Reverend Dr. Kelly Brown Douglas will share her reflections from the pulpit, on what all audiences yearn for, and how to reach them and fulfill their needs. Drawing on her experience as a preacher and a theologian, Dr. Douglas will send us back to our daily work with a reminder of the ultimate purpose of leadership through words for our timesโ€”and words on how to use our skills to best serve the common good. Q&A to be moderated by Isabelle Gaudeul-Ehrhart, Advisory Counselor to the PSA.

12:00-12:15 โ€ข Closing Remarks. Adjourn.

SPEAKERS

Justine Adelizzi

Justine Adelizzi

Justine Adelizzi is the founder and principal advisor of Pluck Works. She is a strategic communication advisor, award-winning speechwriter, and executive coach. With more than 15 years of experience, Justine has led high-stakes communication for executives across technology, healthcare, finance, and the public sector. A trusted sparring partner to leaders, Justine brings her pluck to every engagementโ€”blending candor and warmth with incisive questions and strategic insight.

Justin Ailes

Justin Ailes

As a U.S. Engagement Lead for The Chief of Staff Association, Justin Ailes enables chiefs of staff to solve complex problems. As their professional growth concierge, Justin is an experienced professional with 25 years of experience in industry trade associations and government. A diplomatic spouse based in London, Justin previously held behind-the-scenes roles in private equity, complex sales, and legislative, regulatory, and political analysis across the following sectors: financial services, capital markets, banking policy, housing, insurance, and commercial real estate finance. He also sat at the right hand of US Senator Dick Lugar from 2002-2007 while Lugar chaired the U.S. Senate Foreign Relations Committee as an outspoken opponent of apartheid in South Africa and of nuclear weapons. Justin had a behind the curtain view of Lugar and his speechwriters who included: Dan Diller, Andy Fisher, Mark Helmke, and Jay Branegan, as well as their relationship with the Chief of Staff, Marty Morris. Lugar was a serious contender to become Ronald Reaganโ€™s vice presidential running mate, alongside Paul Laxalt of Nevada, and former Congressman and Ambassador George H.W. Bush.

Admiral (ret.) Rob Bauer

Admiral (ret.) Rob Bauer

Admiral (ret.) Rob Bauer is an international advocate for a whole of society approach to resilience. From 2021 to 2025, he served as Chair of the Military Committee (CMC) of NATO, residing in Brussels. In that role he was the highest military officer in NATO and the most senior military advisor to the NATO Secretary General. From 2017 to 2021, Bauer served as Netherlands Chief of Defence. Here, he was the primary military advisor to the Minister of Defence and commanded the Navy, Army, Air Force, Defence Materiel Organization, Defence Support Command, Special Operations Command and Defence Cyber Command. In his 43 year-long military career, Bauer was also involved in counter-terrorist and anti-piracy operations in the Mediterranean Sea, and in the Horn of Africa. โ€˜Expect the unexpectedโ€™ is for Admiral Bauer a personal mantra, as well as a sacred principle for every military force.

Mary Kate Cary

Mary Kate Cary

Mary Kate Cary is a former White House speechwriter who authored over 100 speeches by President George H.W. Bush. She was the executive producer of an award-winning documentary on CNN about President Bush, called 41ON41, which is now available on YouTube. Mary Kate is the director of Think Again, an initiative to promote free expression and viewpoint diversity among college students; she teaches Political Speechwriting in the Politics Department at the University of Virginia and served as a Senior Fellow for Presidential Studies at UVAโ€™s Miller Center. Currently, she is the host of the โ€œSpeaking of Americaโ€ docuseries on the greatest speeches in American history.

Charles Crawford

Charles Crawford

Charles Crawford served as the speechwriter for the UK Foreign Secretary Sir Geoffrey Howe in the mid 1980s. In his later diplomatic career he was UK Ambassador in Sarajevo, Belgrade and Warsaw before leaving the Foreign Service in 2007 to start a new private career in communication skills. He has run masterclasses in public speaking and negotiation for many international organisations and has written many speeches for private sector clients. He currently supports speeches by Dr Robert Floyd, Executive Secretary of the Comprehensive Nuclear-Test-Ban Treaty Organisation. He has won six Cicero Awards: in 2016 and 2017, then two awards in both 2025 and 2026 including the 2026 Grand Award.

Jeff Davenport

Jeff Davenport

Jeff Davenport has over a decade of experience as an executive communication coach, acclaimed speechwriter, and keynote speaker. He’s worked with Fortune 10 C-Suite executives, engineers, and sales teams, improving their communication skills. Whether heโ€™s doing 1:1 coaching, delivering a keynote address, or leading dynamic workshops, Jeff helps a diverse range of professionals enhance their communicative impact.

Kelly Brown Douglas

Kelly Brown Douglas

The Rev. Kelly Brown Douglas, PhD, is Visiting Professor of Theology at Harvard Divinity School. She currently serves as the Canon Theologian at the Washington National Cathedral and Anglican Communion Canon at Newcastle Cathedral in Newcastle, England. Douglas is the author of many articles and several books including the 2023 Grawemeyer Award winning book, Resurrection Hope: A Future Where Black Lives Matter. Her current research interest involves expanding the moral imaginary in fostering a more just future.

Michael Franklin

Michael Franklin

Michael Franklin serves as the Executive Director of Speechwriters of Color, a global community of expert and aspiring communicators founded in 2020. Michael is also the Founder and Chief Thought Leadership Officer of Words Normalize Behavior LLC (WNB), a Black and Gen Z-owned and certified LGBT Business Enterprise by the National LGBT Chamber of Commerce (NGLCC). Heโ€™s a contributor for Policy, Politics, and Culture at The Contrarian, and his thought leadership can be found in the NY Times, Washington Post, Financial Times, Newsweek, CNN, Matter of Fact with Soledad Oโ€™Brien, Axios, LA Times, BBC News, ABC News, PR News, and more.
A proud graduate of Howard University, and award-winning communicator named as a 2024 “Mover & Shaker” by Washington Life Magazine and a 2024 โ€œExcellence in Communicationsโ€ honoree by the Washington Association of Black Journalists (WABJ), Michael has established himself as a credible leader in executive communications and strategic engagement.

Isabelle Gaudeul-Ehrhart

Isabelle Gaudeul-Ehrhart

How to grab the audienceโ€™s attention, engage in conversation, and win hearts and minds? These are the questions that have driven Isabelle Gaudeul-Ehrhart throughout her career from print journalism to speechwriter to the President of the European Commission. Today in the European Parliamentโ€™s Thinktank, where she has founded and leads the Speaking with impact community of practice, she helps speakers and leaders to speak with impact. She is the author of: Parler avec impact: dรฉcouvrir, apprendre et maรฎtriser lโ€™art du discours.

Viv Groskop

Viv Groskop

Viv Groskop is a British comedian, writer and broadcaster. She is the author of the international bestseller How to Own the Room: Women and the Art of Brilliant Speaking (Penguin Random House) and host of the award-winning podcast How to Own the Room. With over two million downloads, the podcast features guests like Hillary Clinton, Valerie Jarrett, Margaret Atwood, Nigella Lawson, Julie Andrews, Successionโ€™s Brian Cox, Sanna Marin (former Prime Minister of Finland) and Sarah Hurwitz (speechwriter to the Obamas) talking about presence, power and public speaking. Viv is also the author of Lift As You Climb: Women and the Art of Ambition and Happy High Status: How to Be Effortlessly Confident. She is a regular presenter on BBC Radio 4 and on Sky News. She teaches workshops and seminars in Europe and across the U.S. on โ€œowning the roomโ€ without having to pretend to be someone youโ€™re not.

Lee Huebner

Lee Huebner

Lee Huebner worked as a Special Assistant to the President of the United States and Deputy Director of the White House Writing and Research Staff during the Nixon administration; his White House tenure extended into the Ford administration. Now the Airlie Professor of Media and Public Affairs at the George Washington University, Lee Huebner served for fourteen years as Publisher and CEO of the Paris-based International Herald Tribune. During this time, the IHT, then owned by the New York Times and the Washington Post, became the world’s first newspaper with a broad global presence.

David Kusnet

David Kusnet

David Kusnet was chief speechwriter for former President Bill Clinton in the 1992 campaign and the first two years of the Administration. He was a speechwriter for former Democratic presidential nominees Walter Mondale (1984) and Michael Dukakis (1988). He has written speeches for labor business, education, civil rights, and nonprofit leaders. He is the author of Speaking American (Thunderโ€™s Mouth, 1992) and Love the Work, Hate the Job (Wiley, 2008) and co-author of America Needs a Raise (Houghton-Mifflin, 1996) and To Build New York (McGraw-Hill, 2008).

Peter Loge

Peter Loge

Peter Loge is an associate professor, the director of the School of Media and Public Affairs, and the director of the Project on Ethics in Political Communication at the George Washington University. He launched the Project in 2019 to promote the study, teaching, and practice of political communication ethics. Loge teaches one of the
nation’s only undergraduate courses on political communication ethics and has written about the topic for The Hill, Media Ethics Magazine, and elsewhere. He routinely speaks around the country, and is regularly quoted in national and international media. His edited volume, Political Communication Ethics: Theory and Practice is the
only textbook to bring together writing from both academics and practitioners. Prior to joining GW fulltime in 2017, Loge spent more than two decades working in politics, including serving in senior staff positions in the House, Senate, and administration.

Mike Long

Mike Long

Based in Washington, DC, Mike Long is a speechwriter and an award-winning author, playwright, and screenwriter. He is a former director of the White House Writers Group and a lecturer at Georgetown University, where he served as the director of writing for the graduate program in PR. He is also co-author of The Molecule of More, on how the brain chemical dopamine explains why we do what we do. Mike is the resident writing coach at the Professional Speechwriters Association.

John P. McConnell

John P. McConnell

John P. McConnell is an executive speechwriter who served more than ten years on the White House staff, in two administrations. As a senior speechwriter for President George W. Bush and Vice President Dick Cheney, he was part of the three-person team responsible for all of the 43rd Presidentโ€™s major addresses, including five State of the Union messages and the address to the Joint Session of Congress after September 11, 2001. In his career he has also worked as a speechwriter for Vice President Dan Quayle and presidential nominee Bob Dole. He is a graduate of Carleton College and Yale Law School.

Dan Moulthrop

Dan Moulthrop

Dan Moulthrop is CEO of The City Club of Cleveland, one of the nation’s great free speech forums. Founded in 1912, The City Club convenes more than 100 programs every year on just about every issue and topic of importance to Northeast Ohio. Prior to joining the City Club in 2013 he was co-founder of The Civic Commons, a Knight Foundation project creating a social media environment designed for civil civic dialogue. He was also the award-winning host of Sound of Ideas as part of the team at Ideastream Public Media. Dan is also co-author, with Dave Eggers and Nรญnive Calegari, of the best-selling book Teachers Have it Easy: The Big Sacrifices and Small Salaries of America’s Teachers (The New Press, 2005), which provided the basis for the 2010 documentary “American Teacher.”

Pauleanna Reid

Pauleanna Reid

Pauleanna Reid is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets. As a result of years of experience building brands, and serving as a communications advisor across various industries, authority figures trust Pauleanna with their legacies. Leveraging these achievements, she founded WritersBlok, a full-service ghostwriting agency, composed of a team of content ninjas responsible for some of the most talked-about pop culture moments, books, and noteworthy speeches. With features in Hello7, Shondaland, ByBlacks, Essence, Black Enterprise, and former leadership partnerships alongside WealthSimple, Google, LinkedIn, and more, Pauleannaโ€™s ability to manage high stakes crises, and her mastery of impossible deadlines are exactly the traits that todayโ€™s tastemakers find so remarkably appealing.

Peter M. Robinson

Peter M. Robinson

Peter M. Robinson (a provisional panelist) spent six years in the White House, serving from 1982 to 1983 as chief speechwriter to Vice President George Bush and from 1983 to 1988 as special assistant and speechwriter to President Ronald Reagan. He wrote the historic Berlin Wall address in which President Reagan called on General Secretary Mikhail Gorbachev to “tear down this wall!” Robinson is the Murdoch Distinguished Policy Fellow at the Hoover Institution, where he writes about business and politics, and hosts Hoover’s video series program, Uncommon Knowledgeโ„ข. Robinson is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It’s My Party: A Republican’s Messy Love Affair with the GOP, (Warner Books, 2000); and the best-selling business book Snapshots from Hell: The Making of an MBA (Warner Books, 1994; still available in paperback).

Eleonora Russell

Eleonora Russell

Eleonora Russell is a strategic communications advisor with a special focus on defence and societal resilience. From 2021 until 2025, Russell she advised the NATO Military Committee on military strategic communications. From 2017 to 2021, Eleonora Russell was a senior speechwriter at the Department of Defense, where she wrote speeches, op-eds, and articles for the Secretary of Defense, the Secretary of State, and the Chief of Defense. Before this, she worked as a speechwriter to the President of the Dutch Senate. Russell’s speechwriting has received international recognition, including the prestigious Grand Cicero Award. Her work as a communications advisor has been recognized with the NATO Meritorious Service Medal and the Gold Decoration of Merit from the Ministry of Defence.

Joel Schwartzberg

Joel Schwartzberg

Joel Schwartzberg is a communication coach, speechwriter, and author who’s worked with organizations including American Express, Meta, Synchrony Bank, Blue Cross Blue Shield, and the Brennan Center for Justice. A former Senior Director of Executive and Strategic Communications for the ASPCA, Joel also held senior editorial roles at PBS, Time Inc., and Nickelodeon. He is the author of the bestseller Get to the Point! Simplify, Sharpen, and Sell Your Message and The Language of Leadership: How to Engage and Inspire Your Team, and contributes regularly to Harvard Business Review, Fast Company, Toastmaster Magazine, and Inc.com.

Rob Southcott

Rob Southcott

Rob Southcott is a Canadian speechwriter, researcher and journalist based in Ottawa, Ontario. A former radio producer with the Canadian Broadcasting Corporation, he has been a comms strategist and speechwriter with the Government of Canada and the executive writer at the University of Ottawa. He is now a graduate student in Communications, comparing how speeches and rhetoric affect national narratives in the U.S. and Canada.

Terry Szuplat

Terry Szuplat

Terry Szuplat is a sought-after speaker and trainer and the author of the national bestseller Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience in which he shares the public speaking lessons he learned as one of President Barack Obama’s longest-serving White House speechwriters. From 2009 to 2017, Terry served as a special assistant to the president and as a member of the National Security Council staff, and from 2013 to 2017 he was the deputy director of the White House Speechwriting Office. Today, as an executive coach, Terry helps leaders in business, advocacy, philanthropy, and politics inspire audiences around the world, and he teaches speechwriting at his alma mater, American University’s School of Public Affairs. He lives outside Washington, D.C. with his wife and two children.

SPONSORS

Gotham stands alone as the first and last word in ghostwritingโ€”a one-stop solution for any author or speaker looking for help telling and selling a story. Whether theyโ€™re working on a big-think book, speech, article, memoir, corporate or family history, cookbook, or screenplay, our clients all have one thing in commonโ€”theyโ€™ve found the right partner for their project.

Speechwriters of Color is a community of expert and aspiring communicators across the world founded in 2020 to change the face of professional speechwriting by supporting, empowering, and building community among communicators of color. We write for leaders at every level of the public, private, and nonprofit sectors, from local organizers to heads of state. Not all of us have the word speechwriter in our job title, but we all utilize the power of writing to make a difference. You might never have heard our namesโ€”but youโ€™ve certainly heard our words.

LOCATION

The George Washington University, Foggy Bottom Campus
1957 E Street NW
Washington, D.C. 20052

The nearest Metro stop is Farragut West.

Street parking is limited in this area, so we recommend using the Elliott School Garage.

CONFERENCE ACCOMMODATIONS

The PSA has secured a limited room block at the nearby Courtyard by Marriott Washington, DC/Foggy Bottom. The rate is $229 USD per night. We cannot guarantee room availability after the cut-off date of September 28, 2026, or once this discounted room block is sold out.

To register under the room block, please click here or call (202) 296-5700 and reference the Professional Speechwriters Association.

FAQ

I can’t make it to the World Conference in person this year. Is there a virtual version?

Yes, you may register for a virtual version of the conference, and access all conference sessions live online. Youโ€™ll be able to participate in Q&A sessions with speakers.

Can several people from my company log in to the virtual conference at the same time?

No. This event is restricted to only one login, so only one computer can be connected to the webcast at any time. You can have multiple people in a room viewing the virtual conference, but not multiple people watching from their individual computers.

Will the virtual sessions be recorded, so that I can view them later?

Yes indeed. Links to all session recordings are available the week after the conference, and viewable anytime until the end of the calendar year, 2026.

REGISTER

Cancellations Policy
No refunds on cancellations less than 30 days before the event. Within 30 days, your payment will be credited toward a future Professional Speechwriters Association event.

IN-PERSON and VIRTUAL PARTICIPATION rates are shown below.

Early Bird pricing ends July 10.

Members of the Professional Speechwriters Association receive a 25% discount on all registration products (discount is automatically applied to the cart when current members are logged in.)

Phone registrations please call 312-585-6383.

 

Price range: $375.00 through $1,995.00

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