The leadership communication profession has never been more troubled โฆ and never been more needed.
Troubled: This year, a speechwriter was called his bossโs โpersonal ChatGPT.โ A recruiter observed that corporate exec comms clients arenโt hiring speechwriters these days, but seek someone โwho was a speechwriter in the past.โ And global rhetoric has devolved into astonishingly vulgar hyperbole on one hand, and idea-free insipidity on the other.
Needed: Leadership communicators can deliver sense and direction to a crazy world, bringing clarity to nonsense, wisdom to foolishness, sanity to madness and soul to the institutions that hold the world together.
Good news: AI canโt do that.
Bad news: Speeches alone canโt do it either.
At the 2026 World Conference of the Professional Speechwriters Association, leadership communicators of the world will gather to identify our essential skills, acquire powerful new ones and plan our personal and collective contributions, for the future.
Join us, and take part.
AGENDA
(All Times ET)
MONDAY, OCTOBER 26
Preconference Workshops (Optional, But Included in All-Access Pass)
Workshop A (9:30 a.m.-12:00 p.m.)
Beyond the Script: When Speechwriters Turn Performance CoachesโEverything Your Principal Needs to Shine in the Spotlight
A beautifully written, meticulously researched script is just the beginning of a speech-making moment. But are you confident you can help your speaker truly do justice to the words you’ve written?
The tricky business of speaker-coaching is mastered not by talking about it but by doing it. In a rollicking hands-on interactive session, award-winning stand-up comedian and performance coach Viv Groskop will pass on everything she knows about owning the spaceโand how these concepts can be easily taught and passed on to even the most skeptical and resistant principals.
This masterclass in non-verbal communication will explore everything that we project as subtext. You will learn by doing, everything you and your speaker need to know about:
- Walk-ups and exits.
- How and where to sit and stand; gestures, and use of hands.
- Handling heckles, interruptions, disturbances, difficult audience members, hostility.
- Managing acoustics and lightingโwhen you can, and when you must.
- The projection of status using body language, tone and pace.
- Use of podium and lectern.
- Use of space and how to move (or not move) across a stage.
- Spontaneity and โreadingโ a situation.
- Eye contact and intimate connection (for emotional moments).
- The projection of gravitas and authority.
- Showing humor, hope and lightness of touch.
Workshop B: (1:30 p.m.-4:00 p.m.)
Executive Presence for Speechwriters: Becoming the Trusted Voice Behind the Voice
Speechwriters and other exec comms pros are often expected to exert enormous influence while operating from a position of limited formal authority. They may have the words, the judgment, and the strategic instincts, yet still struggle to earn full trust in the room with principals, chiefs of staff, communications leads, and other senior stakeholders. This session helps speechwriters develop the executive presence that builds that trust.
This workshop focuses on how speechwriters present themselves as calm, credible, thoughtful advisors before, during, and after the speech-making moment. It is about communicating with enough clarity, confidence, judgment, and tact that people begin to experience the writer not merely as a skilled drafter, but as a trusted strategic partner.
With executive presence guru Jeff Davenport, you will explore the habits and behaviors that help speechwriters build trust with principals:
- Speaking with recommendation rather than hesitation.
- Contributing effectively in high-stakes meetings.
- Navigating status dynamics.
- Offering pushback with diplomacy.
- Carrying yourself with the kind of steadiness that leaders rely on.
The underlying idea is simple but important: Executive presence is not about seeming impressive. It is about making others feel they can trust your judgment, your discernment, and your value in consequential moments.
The goal of the session is to help participants strengthen their presence in the room so that their influence on the speech, the speaker, and the broader communication moment grows accordingly. For speechwriters who wantโor in the age of AI, feel they needโto move from โthe person who writes the draftโ to โthe person whose counsel is trusted,โ this workshop will offer a practical path.
TUESDAY, OCTOBER 27
8:30 a.m.-9:00 a.m. โข Gather for Breakfast with the Speechwriters of the World
9:00-9:15 โข Opening remarks by PSA Executive Director David Murray
9:15-10:30 โข Keynote Session: โIf You Want Peace, Prepare for Warโโthe Rhetoric, and the Reality
Admiral (ret.) Rob Bauer, former Chair of the Military Committee for NATO and his speechwriter and book collaborator Eleonora Russell will explain how and why they are engaged in a provocative and sustained thought leadership campaign to convince Allied audiences of the need to prepare for war. They’ll share profound and in some cases surprising implications for leadership communication professionals in every sector around the world. Reflecting on their incredibly productive and ever-deepening nine-year partnership, Bauer and Russell will also share lessons in building trust between the speaker and the audience and between the speaker and the writer. And theyโll teach by demonstrating, how they insert an essential element of hope in everything they create.
10:30-11:00 โข Roundtable Conversations With Colleagues:
Letโs skip the small talk, and trust our fellow communicators with the truth. What are our biggest career anxieties, and how do we assuage them? What are our most ambitious goals, and how do we go about attaining them?
11:00-12:00 โข Humor, at a Time Like This โฆ
Surely only a fool would try to insert jokes into a speech at this point in history? Or could it be that when the world is divided, angry and on fire, we need such a fool more than ever? In this entertaining and edifying session, stand-up comedian Viv Groskop unpacks topical and up-to-the-minute humor, identifies old standards that no longer apply, shares surefire jokes for speakers with no sense of humor, warns about when to avoid funny at all costsโand teaches you how to know when you need humor, and when you just need to be human.
12:00 p.m.-12:45 p.m. โข Lunch with Your Truest Professional Peers
Scribe, find your tribeโand break bread with your true peers at a labeled table of folks in your sector in corporate, government, university, nonprofit or independent speechwriting.
12:45-1:15 โข 30 Ideas in 30 Minutes, from Your Communication Colleaguesโand You!
Swap one-minute work hacks with the only other people in the world who do what you do. Come ready to scribble down dozens of practical ideasโand to share one of your own. Bonus points this year for techniques under the theme, โAI Canโt Do That.โ
1:15-1:30 โข Break
1:30-3:05 โข Best Practices and Big Ideas: Six Sessions in Two Tracks
1:30-1:55
Track I โข The Speechwriter, and the Chief of Staff: An Essential Relationship
A veteran speechwriter said heโd rather deal with three CEO transitions than the departure of one good chief of staff. Justin Ailes, U.S. engagement lead for The Chief of Staff Association, agrees that a chief of staff can be a speechwriter’s biggest advocate or biggest blocker. How can you forge the best possible relationship with your chief of staff to serve your principal and mission effectively? Conversely, what can a chief of staff do to make speechwritersโ lives easier and help facilitate the exchange of ideas with the boss? Ailesโ answers to these two questions will help you make more effective leadership communication, more efficiently.
Track II โข Yes, Your Personal Brand: For Independent Speechwriters (and Anybody Else Who Wants an Industry Presence)
Far too many independent speechwriters and ghostwriters fail to recognize their work must extend far beyond the worlds they create on a page. Building a social media persona and strategically positioning your brand are now essential strategies for creating an industry presence, and building sustainable and scalable business models. Happily, celebrity ghostwriter Pauleanna Reid is here to tell usโand also to show usโhow itโs possible, and actually fun (even for introverts!) to sell yourself not just for the work you do, but for the person you are.
2:05-2:30
Track I โข Sharpen Your Pencil: How Speechwriters Can Help Their Leaders Get to the Pointโand Make a Strategic Impact
Why do speakers ramble? Why are slides confusing? Why are key takeaways left behind? These problems share a common cause: communications that confuse broad topics with clear, strategic points. Led by Joel Schwartzberg, communication coach and author of the bestseller Get to the Point! Simplify, Sharpen, and Sell Your Message, this session offers practical tips, examples, and exercises to help you identify and amplify your organizationโs most important ideas in every executive expression.
Track II โข What Speechwriters Can Learn From Mark Carneyโs Davos Speech
If you are not at the table, you are on the menu, eh? Last winter, Canadaโs Prime Minister Mark Carney took on international financiers and politicians in a Davos presentation that some called the most consequential speech on global affairs in decades. Why exactly did it make such a huge impact? Veteran Canadian speechwriter Rob Southcott shares the lessons that every speechwriter can glean from the prime ministerโs words, tone, timing, delivery and strategic intent. Can, and should.
2:40-3:05
Track I โข Old-School Venues, Enduring Appeal: Everything Speechwriters Should Know About City Clubs
RFK delivered his “Mindless Menace of Violence” speech at the City Club of Cleveland, whose featured speakers have ranged from Roosevelt (both of them) to Reagan, and DuBois to Obama. The 114 -year-old legacy institution remains as vital as it ever was; itโs a place where leaders can authentically connect with audiences of real peopleโin this case engaged and informed U.S. Midwesterners. In an era of glitzy events like Davos and SXSW, it’s easy to overlook the impact of a well-crafted and well-delivered address to a diverse middle America audience. Through stories of from City Club’s archives, CEO Dan Moulthrop provide a primer for the uninitiated and a reminder for older pros of how modern City Clubs fit into the increasingly complex ecosystem of ideas and civic dialogue.
Track II โข โAsk the Ethics Guyโ: An Audience With Communication Ethics Pioneer Peter Loge
Peter Loge founded George Washington Universityโs Project on Ethics in Political Communication in 2019. In the seven years heโs been studying this subject and convening conversations around it, heโs had to contend with presidential propaganda, COVID-related misinformation, geopolitical hyperbole and AI in communication. In this session, heโll share how his focus on ethics hasโand hasnโtโhelped him help communicators steer a sane course during this tumultuous time, and how his thinking has evolved. Bring your own professional ethical dilemmas to this session, and put them to Peter!
3:05-3:30 โข Break: Take a Walk to Clear Your Mind, or Pair with a Colleague and Deepen a Connection
3:30-4:00 โข Meet the winners of the 2026 Cicero Speechwriting Awards and hear an acceptance talk by the Grand Award-winning speechwriter Charles Crawford.
4:00-5:00 โข White House Speechwriters from Nixon through Obama, On the Future of Political Rhetoric
โThe further backwards you can look, the farther forward you can see,โ Winston Churchill said. To get a clear look forward, weโll talk with a panel of former White House speechwriters going all the way back to President Nixon (bios listed under โSpeakersโ). Theyโll help us to conjure a world of political rhetoric that all speechwriters can feel better about being a part of. Robert Schlessinger, author of the definitive history, White House Ghosts, will moderate this panel and invite your ideas, too.
5:00-6:30 โข Drink Together, Think Together, Synch Together: Cocktails with Your Colleagues, sponsored by the Cicero Speechwriting Awards.
Members of the Discretion Profession let their hair down to swap stories, share laughs, drown sorrows and celebrate success with the only other people in the world who understand.
WEDNESDAY, OCTOBER 28
8:30 a.m.-9:00 a.m. โข Gather for Breakfast
9:00-10:00 โข All-Conference Caucus: AI and the Speechwriterโs Identity Crisis
As AI use becomes more prevalent, the reaction from speechwriters and executive communicators has been as notable as the technology itself. Why is it provoking such a strong responseโnot just about how we work, but how we define our value? Led by PSA Advisory Council Member Justine Adelizzi, this provocative panel will explore the human side of AI in communications: how itโs challenging long-held assumptions about craft, creativity, and professional identity, and what that means for the future of the field. Panelists include: Mike Long, a veteran speechwriter, ghostwriter, and author who was an early skeptic of AI but who has become an evangelist for the value of AI to writers; Viv Groskop, a comedian, author, broadcaster and diehard AI refusenik; and Michael Franklin, an executive communications strategist who uses AI to test arguments and refine narrative strategy to drive real-world influence.
10:00-10:45 โข Mentorship Mixer: Seasoned Speechwriters Advise Aspiring Scribes
There are no naive questions when would-be speechwritersโundergrads, who study at George Washington University and other D.C. schoolsโmingle with working speechwriters (who in turn enjoy a rare and happy chance to share what they wish they’d known from the start).
10:45-11:00 โข Break
11:00-12:00 โข Speechwriting, for the Soul: The Highest Purpose of Our Work
In this locknote address, the Reverend Dr. Kelly Brown Douglas will share her reflections from the pulpit, on what all audiences yearn for, and how to reach them and fulfill their needs. Drawing on her experience as a preacher and a theologian, Dr. Douglas will send us back to our daily work with a reminder of the ultimate purpose of leadership through words for our timesโand words on how to use our skills to best serve the common good. Q&A to be moderated by Isabelle Gaudeul-Ehrhart, Advisory Counselor to the PSA.
12:00-12:15 โข Closing Remarks. Adjourn.
SPEAKERS
SPONSORS

Gotham stands alone as the first and last word in ghostwritingโa one-stop solution for any author or speaker looking for help telling and selling a story. Whether theyโre working on a big-think book, speech, article, memoir, corporate or family history, cookbook, or screenplay, our clients all have one thing in commonโtheyโve found the right partner for their project.

Speechwriters of Color is a community of expert and aspiring communicators across the world founded in 2020 to change the face of professional speechwriting by supporting, empowering, and building community among communicators of color. We write for leaders at every level of the public, private, and nonprofit sectors, from local organizers to heads of state. Not all of us have the word speechwriter in our job title, but we all utilize the power of writing to make a difference. You might never have heard our namesโbut youโve certainly heard our words.
LOCATION
The George Washington University, Foggy Bottom Campus
1957 E Street NW
Washington, D.C. 20052
The nearest Metro stop is Farragut West.
Street parking is limited in this area, so we recommend using the Elliott School Garage.
CONFERENCE ACCOMMODATIONS
The PSA has secured a limited room block at the nearby Courtyard by Marriott Washington, DC/Foggy Bottom. The rate is $229 USD per night. We cannot guarantee room availability after the cut-off date of September 28, 2026, or once this discounted room block is sold out.
To register under the room block, please click here or call (202) 296-5700 and reference the Professional Speechwriters Association.
FAQ
I can’t make it to the World Conference in person this year. Is there a virtual version?
Yes, you may register for a virtual version of the conference, and access all conference sessions live online. Youโll be able to participate in Q&A sessions with speakers.
Can several people from my company log in to the virtual conference at the same time?
No. This event is restricted to only one login, so only one computer can be connected to the webcast at any time. You can have multiple people in a room viewing the virtual conference, but not multiple people watching from their individual computers.
Will the virtual sessions be recorded, so that I can view them later?
Yes indeed. Links to all session recordings are available the week after the conference, and viewable anytime until the end of the calendar year, 2026.
REGISTER
Cancellations Policy
No refunds on cancellations less than 30 days before the event. Within 30 days, your payment will be credited toward a future Professional Speechwriters Association event.
IN-PERSON and VIRTUAL PARTICIPATION rates are shown below.
Early Bird pricing ends July 10.
Members of the Professional Speechwriters Association receive a 25% discount on all registration products (discount is automatically applied to the cart when current members are logged in.)
Phone registrations please call 312-585-6383.
Price range: $375.00 through $1,995.00
