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Pro Rhetoric

Professional leadership communication, to promote greater social understanding.

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Category: Executive Communication

Executive Communication

Communicator, Don’t Be This Guy

“More and more youngsters who come in looking for jobs are asking, ‘What can you do for me?’ rather than, ‘What can I do for you?’ They want to discuss …

A Rhetorical Perspective / Executive Communication

A speechwriter is not a tool

I’ve been making fun of this Facebook ad lately, for an AI app that supposedly writes for you. I think the ad itself demonstrates the drawbacks of AI ghostwriting. But …

Analysis / Executive Communication

The ‘Moonshot Speech’: The Reason to Take the Risk

Last week, at the request of David Murray, I addressed the inaugural Executive Communications Summit about writing the “moonshot speech:—a goal-setting, line-in-the-sand-drawing, marker-dropping leadership declaration. David thought this topic would …

Executive Communication / Vital Speech

The Most Important Measure of Speech Success Is ‘Retellability’

Executive Communication / News

Executive Communication Summit, Illustrated

Next year, let one of those faces be yours.

A Rhetorical Perspective / Executive Communication

Leaders Don’t Guess, They Guide

Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its …

Executive Communication / From a Rhetorical Perspective

Public speaking is easy …

The oldest canard in public speaking is that people fear it more than death. But nobody ever put “jumpy about the big speech tomorrow” in a suicide note. But people …

Analysis / Executive Communication

The Communication Manifesto, Revisited

You’d yawn, if you started reading here about the trouble with corporate life these days, and corporate communication and I was saying stuff like: “Employee levels of distrust have probably …

Analysis / Executive Communication

To speak, or not to speak?

You could sense the desperation in the speechwriter’s email: “I’ve been tasked with developing rough guidelines to use when evaluating incoming speaking requests. In your travels, have you come across …

Executive Communication / Perspective

“Stakeholder capitalism,” and the corporate speechwriter

New York University history professor Kim Phillips-Fein had a guest essay in The New York Times last week that got under my skin, on behalf of my friends and colleagues in corporate executive …

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