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Pro Rhetoric

Professional leadership communication, to promote greater social understanding.

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Category: Perspective

Leadership Communication / Perspective

ChatGPT Is the Boyfriend I Never Wanted

Like, I love this thing, but it also tap dances on my last nerve at least three times a week. Here are a few quirks to be mindful of if …

My Electric Speechwriter, and Me
Leadership Communication / Perspective

My Electric Speechwriter, and Me

Prologue, Post-Dated, August 24, 2023 I wrote the piece below before I spoke with the Dutch founders of the speechwriting app Verble, Devin van den Berg and Victor Straatman. In …

Leadership Communication / Perspective

Exec Comms Worst-Case

Should a PR team be fired for a negative executive media profile if the executive didn’t listen to their expert counsel? I don’t know all the details of what happened …

For Speechwriters, the Struggle Is Real (and It Always Was)
Leadership Communication / Perspective

For Speechwriters, the Struggle Is Real (and It Always Was)

Digging through some old files, I came across an issue of a long-defunct publication I once edited for Ragan Communications, called Speechwriter’s Newsletter. I wrote the cover piece in the August …

Why We Give Speeches Now
Leadership Communication / Perspective

Why We Give Speeches Now

One fine spring Saturday over the backyard fence, I was bragging about my European Parliament speech to my neighbors in Chicago’s Ukrainian Village, who think all I ever do is …

Leadership Communication / Perspective

Workaday White House Speechwriter vs. Credit-Hogging Dilettante Historian

My old man used to say to his self-conscious teenagers, “You wouldn’t worry so much about what people thought of you if you realized how seldom they do.” That came …

Leadership Communication / Perspective

She Scared the Hell Out of Me (and Made Me Better)

My former boss died February 18, after battling an aggressive cancer for less than a year.  She was brilliant and dedicated and selfless, and had terrifyingly high standards. I respected …

Leadership Communication / Perspective

Pulling Back the Curtain on the Speechwriting Process

Four weeks ago, snow was in the forecast again for Boston. But by the time Mayor Michelle Wu took the stage at MGM Music Hall, the unconvincing afternoon flurries had …

Leadership Communication / Perspective

Exit Interview: Outgoing CEO Tries to Explain His Stance on Stances

Last week Axios published a simplistic piece—(surprise!)—titled, “America’s CEOs Have Gone Silent on National Tragedies.” Leaning hard on a comparison between CEOs’ vocal reaction to George Floyd and the relative corporate …

Leadership Communication / Perspective

‘Rhetorical Perspective,’ and the Future of Speechwriting

If the feverish talk about ChatGPT and other IA composition tools leave speechwriters in grinding dread for their livelihood, the Professional Speechwriters Association offers some strong anti-anxiety medication: a new …

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