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Pro Rhetoric

Professional leadership communication, to promote greater social understanding.

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Category: Perspective

Leadership Communication / Perspective

‘Rhetorical Perspective,’ and the Future of Speechwriting

If the feverish talk about ChatGPT and other IA composition tools leave speechwriters in grinding dread for their livelihood, the Professional Speechwriters Association offers some strong anti-anxiety medication: a new …

Leadership Communication / Perspective

How to Out-Write ChatGPT

Plenty of writers see ChatGPT as a threat because of its ability to generate readable content in a matter of minutes.  For my part, I prefer to view it as a …

Leadership Communication / Perspective

Jacinda Ardern Showed Us How Leaders Should Communicate Now

Jacinda Ardern announced her resignation as New Zealand Prime Minister Wednesday, and she’ll be as sorely missed by the leadership communication community as by her supporters in New Zealand and admirers …

Leadership Communication / Perspective

The PSA is almost 10—and taking stock

At the first World Conference of the Professional Speechwriters Association almost 10 years ago, I led members in a kind of caucus, asking them what they wanted the fledgling group …

Leadership Communication / Perspective

Helter Skelter, in Corporate Communication

When I started covering corporate communications as a baby trade journalist back in the early 1990s, here is what my colleagues and I considered big stories: • An editor of …

Leadership Communication / Perspective

Burned Out, and Wanting to Talk About It

When I sat down in a conference room in San Francisco to listen to a presentation on executive communications, I wasn’t expecting to take it … so personally. As researcher …

Leadership Communication / Perspective

CEOs Don’t Have a ‘Bully Pulpit’

Some old activists in my neighborhood tell a story from forty years ago, when Pizza Hut was tearing down a historic corner building to put in one of its cheesy …

Perspective

A speech can do the impossible, instantly

I’ve shown clips of this speech in talks around the world, because it demonstrates the power of speeches to convey the humanity of their givers—sometimes in ways the givers don’t …

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