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Category: Opinion

Leadership Communication / Opinion

Speechwriters Contain Multitudes. This Room Contains Them.

Was on a Zoom the other day with a woman who runs conferences for the Aspen Institute. I was telling her that crunch time is upon me and my crew …

On AI for Speechwriting: Not So Fast (or a Little Too Late?)
Leadership Communication / Opinion

On AI for Speechwriting: Not So Fast (or a Little Too Late?)

Jim Reische, special advisor for executive communications to the president of Williams College and co-founder of the Higher Education Leadership Communication Council, writes: The Professional Speechwriters Association recently published a …

Salesforce CEO Marc Benioff has been known for the last three decades as a stakeholder capitalist.
Leadership Communication / Opinion

No, Benioff’s Blurt Isn’t a Lesson to All CEOs

Just to get you up to speed: Salesforce CEO Marc Benioff has been known for the last three decades as a stakeholder capitalist—a progressive business guy, a big contributor to …

Leadership Communication / Opinion

It’s Not AI, Sweetheart: a Stirring Defense of the Em Dash, and Human Writing

I am a retired Sergeant Major. Public Affairs. Twenty-five years of balancing truth with tact, writing for commanders who barely skimmed their own talking points, and editing the rambling nonsense …

CEOs Say the Darnedest Things
Leadership Communication / Opinion

CEOs Say the Darnedest Things

CEOs used to love to say their companies were like families and employees were their most valuable asset. Until they started laying the family members off and dumping their most …

Leadership Communication / Opinion

This Isn’t Writing, It’s Mincing

Last week at the Executive Communication Summit that my company convened, I interviewed the famed Yale Management School Professor Jeffrey Sonnenfeld, who took us back to the beginning of the …

Leadership Communication / Opinion

Corporate America Won’t Even Defend *Itself*

Earlier this month we invited speechwriters and executive communication professionals to share, at whatever level of confidentiality they desired, how they’re faring in the new administration: “What is going on …

Leadership Communication / Opinion

Vital Speeches Editor Sez: ‘No Reading Speeches Off Your Cellular Telephone!’

My old pal Steve Crescenzo was on a Zoom call with a prospect the other day, a young woman. “About ten minutes into the 30-minute call, she appeared to wipe …

Will Leaders Dare Comfort Their Afflicted Now?
Leadership Communication / Opinion

Will Leaders Dare Comfort Their Afflicted Now?

As the new administration approaches the gates, people who help institutional leaders communicate are trying to figure out which way the wind will blow (and whether it will blow hard …

Brian Thompson
Leadership Communication / Opinion

What Are We Going to Do About It?

I once found myself dancing in a tavern in Bayfield, Wisconsin with a local woman whose hands were so rough that I couldn’t help asking her what she did for …

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