Speechwriters and executive communicators have mixed feelings about artificial intelligence, and varying approaches to adopting it. Some are experimenting, others are holding back.
 
But AI is now a part of our communication landscape. And whether you love it, hate it, or remain cautiously curious, we now all need to understand it—and how it can support, and not replace, the essential work that we do.

We’ve tailored this course with one goal in mind: to help speechwriters and executive communication professionals gain a hands-on, practical, shirtsleeve understanding of AI’s role in our work and how to use it ethically, effectively and strategically.

You’ll come away with a toolbox of prompts and approaches that you can apply immediately to strengthen your research, enhance your messaging and refine your communications strategies. Just as important, you’ll see how AI can help boost your value as a professional — by making you faster, more adaptive and more confident in the services you provide.

You’ll return to your work less ambivalent about AI, clearer-minded about how it can help and how it can’t, and confident in your own ability to make AI work—for you, for the leaders you support, and for the organization they lead.

Course Agenda

(All sessions, 12:00pm – 1:30pm Eastern)

Tuesday, September 16

Session 1: AI in Speechwriting (Research, Structure and Composition)

After a non-technical explanation of what AI is—and isn’t—as far as communicators are concerned, this session focuses on using AI to support the early and middle stages of your speechwriting process. You’ll learn how to develop effective prompts for fast and thorough speech research, help extract the 5Ws from event descriptions and organize briefing notes into building blocks. The key takeaway of this session: AI won’t write your speech—but it can make you faster, sharper, and more confident in how you shape it. You’ll walk away with tested prompts and techniques that enhance your productivity and increase your value as a strategic communicator.

You will learn:

  • How to conduct faster, more comprehensive information-gathering through customized prompts.
  • How to extract more specific details from briefings and event descriptions than you ever could without AI.
  • How to use AI to explore different speech structures and ID the right one for the occasion.
  • How to use AI to assess strengths and weaknesses of your arguments, clarify numbers and stats and generate more compelling metaphors and similes.

Wednesday, September 17

Session 2: AI in Speechwriting (Speech Vetting, Editing and Coaching)

This session focuses on using AI to support the later stages of the speechwriting process: when you’re refining a draft, preparing it for delivery, and making sure it resonates. You’ll learn how to use AI to test for clarity, tone, cultural sensitivity and flow. As with research and drafting, the goal here isn’t replacement. It’s refinement and enhancement. When used well, these tools can make you a more responsive, confident and more valuable partner to your speaker. You will learn how to use AI to:

  • Test the readability of the speech—and the listenability, too.
  • Deepen your knowledge of the subject and improve your application of rhetorical devices.
  • Review the speech for clarity, tone, cultural sensitivity and flow.
  • Identify gaps in your research.
  • Prepare speakers for delivery.

Thursday, September 18

Session 3: AI in Executive Communications

In this session, we show you how to use AI to become more than a better writer—but a better executive communications strategist, too. Corporate communications guru Mark Dollins will join us to share his new research on how exec comms pros are using AI (for good, and for ill!). Then, participants will learn how to build strategic communications objectives and outline tactics. You’ll also see how AI can assist with stakeholder mapping and tightening your narrative across formats—from press releases to talking points. The session includes live demos, use-case walkthroughs, and a review of risks and red flags when using AI in high-stakes strategic work.

You’ll learn how to use AI for:

  • Strengthening communications strategies and making messaging plans.
  • Stakeholder mapping.
  • Scenario planning for real-world situations.
  • Spotting potential missteps and blind spots.
  • Tightening your narrative across formats.

Friday, September 19

Session 4: Office Hours, with Brent Kerrigan and an Expanded AI Faculty

For any question you have about AI for communications, this panel will have answers. Lead instructor Brent Kerrigan will facilitate a conversation with Google DeepMind exec comms pro Leila Hajaj, innovative AI/exec comms adopter Michael Franklin, Executive Communication Council member advisor Sharon McIntosh—and you.

Course Logistics and FAQ

Q: When you say “hands on”: Do I need to actually subscribe to an AI platform to take this course?
A: Yes. You’ll use ChatGPT-4o in real time and require an active subscription to the tool during the training (due to capacity restrictions on the free version). A one-month subscription is approximately $20 and you can cancel afterwards. As the webinar approaches, we’ll send you easy instructions on how to subscribe.

Q: What exactly will I take away?
A: Each session includes live demonstrations, real-time exercises using ChatGPT-4o, and opportunities for Q&A. Participants will receive a set of practical prompts, checklists and frameworks to apply immediately in their work. You’ll also receive ideas, insights and grounding wisdom from our faculty of AI innovators in speechwriting and executive communication.

Q: Do I need any prior experience with AI to take this course?
A: No; the course is designed to serve absolute beginners as well as folks who have some experience with AI. You need only an open mind, a willingness to understand new approaches and an appetite for increasing your value to your principal, and to your organization.

Q: Is this course going to help me make myself obsolescent?
A: No! The one thing you won’t receive in this course is a shortcut to having AI write your work for you, or substitute for the essential strategic communication counsel you offer your leader. That’s your job, and we wouldn’t want anyone else doing it. In fact, this webinar will help you more sharply understand and articulate the unique and irreplaceable human insight and skill you bring. You’ll leave with a clearer sense of how to work with AI while keeping your voice, your ethics, your expertise (and your soul!) at the center.

Q: How long does each webinar last?
A: Each session consists of 45-60 minutes of instruction, with another 30 minutes for Q&A. Sessions will never run longer than 1.5 hours.

Q: I may miss one of the sessions. Will I be able to view a recording of the webinar?
A: Yes, each session will be recorded and provided for participants to review by weblink. Be sure to complete the Zoom webinar registration so you receive the automated post-session emails.

Q: For how long is the webinar recording valid after the session?
A: The recorded sessions will stay accessible one month after the course ends–so, until October 31, 2025.

Faculty

Brent Kerrigan

Brent Kerrigan

Lead instructor Brent Kerrigan serves as a strategic story consultant helping global leaders turn their organization’s competing ideas and scattered messages into a clear story arc. With more than two decades of experience as an executive speechwriter, Brent has written for government ministers, corporate CEOs and multilateral leaders — including six years as head speechwriter for UN Climate Change (UNFCCC). He’s held senior roles at Transport Canada and The Centre for Multilateral Diplomacy (CEMUNE) and has developed communications strategies and narrative frameworks for clients across the public, private, and nonprofit sectors. Brent is also the founder of www.globalspeechwriter.com, where he trains aspiring speechwriters throughout the world — including how to responsibly integrate AI into their practice.

Mark Dollins

Mark Dollins

Mark Dollins is president of North Star Communications Consulting, a consultancy with core capabilities in employee/change communications strategy, AI for communications and communications talent development. Founded in 2011, North Star has provided corporate communications consulting services to clients that include the United Nations, Visa, Toyota, Louis Vuitton, Xerox, PepsiCo, Tropicana Brands, McDonald’s, United Technologies/Raytheon and Signet Jewelers, among others. He’s currently an adjunct professor with the University of Missouri School of Journalism, where he instructs on employee communications and engagement. Mark’s previous corporate experience spans more than 30 years with Fortune 500 companies. It includes serving as SVP and Chief Communications Officer at Pepsi Beverages and PepsiCo Americas Foods; and SVP of global internal communications; CCO of The Quaker Oats Company; and head of executive and internal communications at DuPont.

Michael Franklin

Michael Franklin

Michael Franklin serves as the Executive Director of Speechwriters of Color, a global community of expert and aspiring communicators founded in 2020. Michael is also the Founder and Chief Thought Leadership Officer of Words Normalize Behavior LLC (WNB), a Black and Gen Z-owned communications and coalition-building agency. Michael is also a Contributor on Policy, Politics, and Culture for The Contrarian, one of the fastest-growing Substacks in the world. A proud graduate of Howard University, and award-winning communicator named as a 2024 “Mover & Shaker” by Washington Life Magazine and a 2024 “Excellence in Communications” honoree by the Washington Association of Black Journalists (WABJ), Michael has established himself as a credible leader in executive communications and strategic engagement. Michael’s keen eye for developing strategies that wed traditional media approaches with innovative outreach and engagement plans is especially prescient in a world where justice, equity, and democracy are under attack. In a constantly shifting media environment where leaders want to make a positive impact, Michael’s thought leadership and perspective can be found in the NY Times, Washington Post, Financial Times, Newsweek, CNN, Matter of Fact with Soledad O’Brien, Axios, LA Times, BBC News, ABC News, PR News, and more.

Leila Hajaj

Leila Hajaj

Leila Hajaj works and lives at the intersection of executive communications and AI. She joined DeepMind in 2022 as its first ever external Executive Communications team member with the mandate to work with the company’s C-suite executives to turbocharge their external engagements into more strategic and impactful activities. Now leading a team that works across Google DeepMind’s most senior executive bench, Leila works most closely with CEO Demis Hassabis, helping him articulate and express his thought leadership platform, focused on socially responsible AI. Leila has a strong background in technology comms, having spent a decade in PR agencies followed by five years in-house (working on AI long before it was cool!). In that time, Leila has advised senior executives from startups to major S&P100 players on their external communications strategies and helped them deliver tactics that moved the needle for their company goals. Leila holds a masters degree in Political Science and Spanish from Edinburgh University, and has a passion for mentorship and music.

Sharon McIntosh

Sharon McIntosh

Sharon McIntosh is an advisor to the Executive Communication Council and to her own clients, in executive communications, employee engagement and change management communications. Clients have included Otis Elevator, Toyota, Clarios, United Technologies, Raytheon Technologies, Eversource, AbbVie and Intercontinental Hotel Group. She previously served as vice president of global internal communications at PepsiCo. Before joining PepsiCo, Sharon worked at Sears and Waste Management in various communications capacities. She holds a master’s in Leadership Communications from DePaul University. Committed to personal growth and learning, Sharon completed her iPEC coaching certification to become a Certified Professional Coach (CPC) in 2022.

Register

$995 to register for AI for Speechwriting & Executive Communication, September 16-19, 2025. ($746 for members of the Professional Speechwriters Association. Discount is automatically applied to cart when current members are logged in.)

$2995 group rate (up to 4 team members total - please enter team member emails in the Order Notes so that they also receive credentials). For teams of 5 or more, please inquire with chief administration officer Jen Mazurek at [email protected].

 

Phone registrations please call 312-585-6383.

Credentials to access the event will be sent the week of September 8.

Cancellations Policy
No refunds on cancellations will be issued once the event credentials have been provided.

$995.00$2,995.00

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