Leaders Don’t Guess, They Guide

CEOs are giving odds on a recession, and conjuring metaphors for how bad it'll be. My dog Charlie knows better than that.

Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its thrust most days falls under the standing header, โ€œWhat leaders are saying, and how theyโ€™re sounding.โ€

With increasing frequency over the last three months, most of what โ€œleadersโ€ have been saying is predictions, about whether weโ€™ll have a recession, and how bad that recession could be. A few items weโ€™ve published in ECR lately:

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April 1 

JPMorgan Chase CEO Jamie Dimon said the war in Ukraine might combine with rising inflation to create real economic upheaval, according to the Wall Street Journal. These forces โ€œpresent completely different circumstances than what weโ€™ve experienced in the pastโ€”and their confluence may dramatically increase the risks ahead,โ€ Dimon wrote in his annual shareholder letter, out today. โ€œWhile it is possible, and hopeful, that all of these events will have peaceful resolutions, we should prepare for the potential negative outcomes.โ€

April 15

JPMorgan Chase CEO Jamie Dimon told reporters Wednesday he sees economic โ€œstorm clouds on the horizon that may disappear, they may not,โ€ Yahoo Finance reports. Citing the war in Ukraine, inflation and the Federal Reserveโ€™s hawkish monetary policy, Dimon said: โ€œThose are very powerful forces, and those things are going to collide at one point. No one knows whatโ€™s going to turn out.โ€ Asked whether a recession is possible, Dimon said, โ€œAbsolutely.โ€ Yahoo Finance noted that Dimonโ€™s comments are in stark contrast to what he said a year ago in his annual letter to shareholders, predicting an economic โ€œGoldilocks moment,โ€ coming from a large anticipated increase in public spending. โ€œItโ€™s a lot of money, and itโ€™s bound to cause a booming economy,โ€ Dimon said then.

May 18

Wells Fargo CEO Charlie Scharf said this week โ€œitโ€™s going to be hard to avoid some kind of recession,โ€ Fox Business reports. On the upside, Scharf, speaking at a Wall Street Live event, also said, โ€œThe fact that everyone is so strong going into this should hopefully provide a cushion such that whatever recession there is, if there is one, is short and not all that deep.โ€

May 23

Qatar Investment Authority CEO Mansoor Al Mahmoud said he is โ€œless pessimisticโ€ about a looming global recession, according to CNBC. โ€œThe sell-off that we see [is] embedded in all of the bad scenarios that we are talking about. So weโ€™re talking about recession, inflation and geopolitical issues,โ€ Al Mahmoud said in an interview over the weekend in Davos. However, he added: โ€œWe are in better shape in terms of the banking sector that has a good balance sheet, we have good liquidity. Iโ€™m not saying that we will not have a slowdown, Iโ€™m not saying that we might not have a recession, but if we have a recession, it will be a light recession.โ€ 

May 25

โ€œConsumers are in good shape, not over-leveraged,โ€ Bank of America CEO Brian Moynihan told CNBC from Davos yesterday. Moynihan noted that the checking and savings accounts of the bankโ€™s customers are larger than they were before the pandemic, and theyโ€™re spending 10% more this month than they were a year ago. โ€œWhatโ€™s going to slow them down? Nothing right now,โ€ Moynihan said.

June 3

JPMorganChase CEO Jamie Dimon warned Wednesday of a coming โ€œeconomic hurricane,โ€ telling participants at an economics conference Wednesday, โ€œRight now, itโ€™s kind of sunny, things are doing fine. Everyone thinks the Fed can handle this. That hurricane is right out there down the road, coming our way. We just donโ€™t know if itโ€™s a minor one or Superstorm Sandy or Andrew or something like that, and you better brace yourself.โ€ 

PNC Financial Services Group CEO Bill Demchak also said the U.S. economy is headed for a recession, but said the storm will be mild, according to the Pittsburgh Post-Gazette. โ€œI donโ€™t see any possible outcome other than recession. Weโ€™re gonna have a slow down for a period of time. We have to get inflation right.โ€ But he added, โ€œI donโ€™t think itโ€™s going to be a hurricane. We are going to get inflation under control. I think rates will be higher than people assume and I think we will come out of it just fine. Frankly, I think we are going to have a big rip back.โ€

June 8

World Bank President David Malpass issued a report warning of a recession, or worse, Fortune reports. โ€œJust over two years after COVID-19 caused the deepest global recession since World War II, the world economy is again in dangerโ€ฆ For many countries, recession will be hard to avoid.โ€ He continued: โ€œSeveral years of above-average inflation and below-average growth are now likely, with potentially destabilizing consequences for low- and middle-income economies. Itโ€™s a phenomenonโ€”stagflationโ€”that the world has not seen since the 1970s.โ€

June 15

Morgan Stanley CEO James Gorman told CNBC the odds of a recession are a coinflip. โ€œItโ€™s possible we go into recession, obviously, probably 50-50 odds now,โ€ Gorman said Monday at a Morgan Stanley financial conference. Gorman, who had earlier given recession odds at 30%, added, โ€œweโ€™re unlikely at this stage to go into a deep or long recession.โ€

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Really? We need the head of a giant bank to tell us the odds of recession are 50-50 now? My springer spaniel Charlie has won Chicagoโ€™s Dumbest Dog three years in a row, and his guess is as good as that. (And as he points out here, he wasnโ€™t dumb enough to offer 30% odds in the first place.)

Iโ€™ve leaned hard here over the years on Kurt Vonnegutโ€™s quote, โ€œPersuasive guessing has been at the core of leadership for so longโ€”for all of human experience so farโ€”that it is wholly unsurprising that most of the leaders of this planet, in spite of all the information that is suddenly ours, want the guessing to go on because it is now their turn to guess and be listened to.โ€

Which is why a CEO can distinguish herself or himself by declining to guess, by explicitly admitting: Itโ€™s impossible to predict the future of the global economy, no matter how fancy your cuff links. And a CEO can build credibility by telling us how theyโ€™re trying to manage their organization over the long haul.

An undelivered section of LBJโ€™s famous 1964 commencement speech at the University of Michigan, written by speechwriter Dick Goodwin, is about the U.S. presidency, but it applies to all large leadership jobs: โ€œThe presidency is a relentless place. It is beset by the clamor of current crisis, the insistence of immediate issues, the demands of developing danger. To steer the nation through momentary pressure toward fixed purpose is one of the highest duties of my office. โ€ฆ [A president] must sense amid the welter of events and prophecies the shape of things to come. He must look beyond impending hazard to widening horizons, beyond today to tomorrow. And he must set his course so that, in decades to come, Americans will be the masters and not the victims of their times.โ€

Where, pray tell, does public guessing fit into that responsibility?

I canโ€™t believe it falls to me to explain this to people who make eight figures and more, but here we are: Donโ€™t be guessing, be guiding.

Postscript: And as Iโ€™m drafting this post, I see a Politico story in which a number of anonymous second-guessing CEOs criticize Fed Chairman Jerome Powell for guessing wrong a year ago:

Said a senior executive at another large Wall Street bank: โ€œA lot of what happened, at least this year, was unknowable and they had to somehow try and balance things perfectly, and thatโ€™s just an impossible task. But the way many executives see it, there were other opportunities to move earlier and be in a better position right now, and obviously Powell and the Fed just did not get it right.โ€

Couldnโ€™t you just thank God for leadership like that?

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