Leaders Don’t Guess, They Guide
June 21, 2022
CEOs are giving odds on a recession, and conjuring metaphors for how bad it'll be. My dog Charlie knows better than that.
Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its thrust most days falls under the standing header, โWhat leaders are saying, and how theyโre sounding.โ
With increasing frequency over the last three months, most of what โleadersโ have been saying is predictions, about whether weโll have a recession, and how bad that recession could be. A few items weโve published in ECR lately:
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April 1
JPMorgan Chase CEO Jamie Dimon said the war in Ukraine might combine with rising inflation to create real economic upheaval, according to the Wall Street Journal. These forces โpresent completely different circumstances than what weโve experienced in the pastโand their confluence may dramatically increase the risks ahead,โ Dimon wrote in his annual shareholder letter, out today. โWhile it is possible, and hopeful, that all of these events will have peaceful resolutions, we should prepare for the potential negative outcomes.โ
April 15
JPMorgan Chase CEO Jamie Dimon told reporters Wednesday he sees economic โstorm clouds on the horizon that may disappear, they may not,โ Yahoo Finance reports. Citing the war in Ukraine, inflation and the Federal Reserveโs hawkish monetary policy, Dimon said: โThose are very powerful forces, and those things are going to collide at one point. No one knows whatโs going to turn out.โ Asked whether a recession is possible, Dimon said, โAbsolutely.โ Yahoo Finance noted that Dimonโs comments are in stark contrast to what he said a year ago in his annual letter to shareholders, predicting an economic โGoldilocks moment,โ coming from a large anticipated increase in public spending. โItโs a lot of money, and itโs bound to cause a booming economy,โ Dimon said then.
May 18
Wells Fargo CEO Charlie Scharf said this week โitโs going to be hard to avoid some kind of recession,โ Fox Business reports. On the upside, Scharf, speaking at a Wall Street Live event, also said, โThe fact that everyone is so strong going into this should hopefully provide a cushion such that whatever recession there is, if there is one, is short and not all that deep.โ
May 23
Qatar Investment Authority CEO Mansoor Al Mahmoud said he is โless pessimisticโ about a looming global recession, according to CNBC. โThe sell-off that we see [is] embedded in all of the bad scenarios that we are talking about. So weโre talking about recession, inflation and geopolitical issues,โ Al Mahmoud said in an interview over the weekend in Davos. However, he added: โWe are in better shape in terms of the banking sector that has a good balance sheet, we have good liquidity. Iโm not saying that we will not have a slowdown, Iโm not saying that we might not have a recession, but if we have a recession, it will be a light recession.โ
May 25
โConsumers are in good shape, not over-leveraged,โ Bank of America CEO Brian Moynihan told CNBC from Davos yesterday. Moynihan noted that the checking and savings accounts of the bankโs customers are larger than they were before the pandemic, and theyโre spending 10% more this month than they were a year ago. โWhatโs going to slow them down? Nothing right now,โ Moynihan said.
June 3
JPMorganChase CEO Jamie Dimon warned Wednesday of a coming โeconomic hurricane,โ telling participants at an economics conference Wednesday, โRight now, itโs kind of sunny, things are doing fine. Everyone thinks the Fed can handle this. That hurricane is right out there down the road, coming our way. We just donโt know if itโs a minor one or Superstorm Sandy or Andrew or something like that, and you better brace yourself.โ
PNC Financial Services Group CEO Bill Demchak also said the U.S. economy is headed for a recession, but said the storm will be mild, according to the Pittsburgh Post-Gazette. โI donโt see any possible outcome other than recession. Weโre gonna have a slow down for a period of time. We have to get inflation right.โ But he added, โI donโt think itโs going to be a hurricane. We are going to get inflation under control. I think rates will be higher than people assume and I think we will come out of it just fine. Frankly, I think we are going to have a big rip back.โ
June 8
World Bank President David Malpass issued a report warning of a recession, or worse, Fortune reports. โJust over two years after COVID-19 caused the deepest global recession since World War II, the world economy is again in dangerโฆ For many countries, recession will be hard to avoid.โ He continued: โSeveral years of above-average inflation and below-average growth are now likely, with potentially destabilizing consequences for low- and middle-income economies. Itโs a phenomenonโstagflationโthat the world has not seen since the 1970s.โ
June 15
Morgan Stanley CEO James Gorman told CNBC the odds of a recession are a coinflip. โItโs possible we go into recession, obviously, probably 50-50 odds now,โ Gorman said Monday at a Morgan Stanley financial conference. Gorman, who had earlier given recession odds at 30%, added, โweโre unlikely at this stage to go into a deep or long recession.โ
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Really? We need the head of a giant bank to tell us the odds of recession are 50-50 now? My springer spaniel Charlie has won Chicagoโs Dumbest Dog three years in a row, and his guess is as good as that. (And as he points out here, he wasnโt dumb enough to offer 30% odds in the first place.)
Iโve leaned hard here over the years on Kurt Vonnegutโs quote, โPersuasive guessing has been at the core of leadership for so longโfor all of human experience so farโthat it is wholly unsurprising that most of the leaders of this planet, in spite of all the information that is suddenly ours, want the guessing to go on because it is now their turn to guess and be listened to.โ
Which is why a CEO can distinguish herself or himself by declining to guess, by explicitly admitting: Itโs impossible to predict the future of the global economy, no matter how fancy your cuff links. And a CEO can build credibility by telling us how theyโre trying to manage their organization over the long haul.
An undelivered section of LBJโs famous 1964 commencement speech at the University of Michigan, written by speechwriter Dick Goodwin, is about the U.S. presidency, but it applies to all large leadership jobs: โThe presidency is a relentless place. It is beset by the clamor of current crisis, the insistence of immediate issues, the demands of developing danger. To steer the nation through momentary pressure toward fixed purpose is one of the highest duties of my office. โฆ [A president] must sense amid the welter of events and prophecies the shape of things to come. He must look beyond impending hazard to widening horizons, beyond today to tomorrow. And he must set his course so that, in decades to come, Americans will be the masters and not the victims of their times.โ
Where, pray tell, does public guessing fit into that responsibility?
I canโt believe it falls to me to explain this to people who make eight figures and more, but here we are: Donโt be guessing, be guiding.
Postscript: And as Iโm drafting this post, I see a Politico story in which a number of anonymous second-guessing CEOs criticize Fed Chairman Jerome Powell for guessing wrong a year ago:
Said a senior executive at another large Wall Street bank: โA lot of what happened, at least this year, was unknowable and they had to somehow try and balance things perfectly, and thatโs just an impossible task. But the way many executives see it, there were other opportunities to move earlier and be in a better position right now, and obviously Powell and the Fed just did not get it right.โ
Couldnโt you just thank God for leadership like that?