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Executive communication has evolved more in the last decade than in the last half-century—and most of that progress has come in the last two or three years.

Exec comms teams are growing fast in size and sophistication. Indeed, the only thing that’s growing faster are their responsibilities, and the pressure they face, to help more leaders in more ways—leaders who are under a lot of pressure themselves.

It’s time for everyone in executive communications to come together to take stock, compare notes, refocus and recharge:

  • Learn exactly where you and your team stand against your peers, as we share and discuss exclusive results of a landmark study, the Executive Communication Standard.
  • Build essential new competencies, in planning, executive communication management and measurement.
  • Catch up on the latest best practices in executive communication messaging, platform development and reporting structure.
  • Sharpen your strategic focus, add muscle to your messages—and increase the impact of your whole executive communications operation.

Attend solo, or register your whole team for a convenient, affordable and lasting group experience.

Register now.

MONDAY—Pre-conference Workshop

(All times Eastern)

11:00-2:00

How to Build an Exec Comms Messaging Strategy That’s Strategic, Efficient and Powerful

In this course, the master strategic communications planner Brian Forest will teach you how to identify the stakeholders you need to reach and develop messages targeted directly to them. You’ll explore various types of messaging structures and understand how an effective messaging/narrative platform will sharpen your arguments, organize your data, unify your communications, simplify your workflow and reduce wasted team effort.

You will learn:

  • Where to begin: What questions to ask yourself and your leaders, before you put pen to paper.
  • What are the options? Learn a variety of effective messaging structures and narrative platforms—and decide which one is right for your organization.
  • How to write the plan? What does a messaging strategy document look like? How is it structured and formatted? How can you make it persuasive?
  • How to sell your plan to everyone in the organization who needs to buy into it. A step-by-step guide to making a messaging plan land.

You’ll leave this session knowing how to build a messaging strategy that could transform leadership communication in your organization.

AGENDA

(All times Eastern)

TUESDAY, JUNE 21: The State of the Art of Executive Communication

11:00-11:45 • The Executive Communication Standard: A Briefing on the Study, and a Conversation on the Future of This Business

Executive Communication Council executive director David Murray and member advisor Sharon McIntosh share results of the first comprehensive study of the executive communication business: standard practices and best practices, norms in budget, staffing, structure, scope. And strategic purpose: Where exec comms stands, where it’s going, and what it all means. Bring your practical questions and your professional problems, and we’ll talk this out.

11:50-12:15 • Conduct a Thought Leadership Workshop for Every Executive You Serve

That’s what Rosemary Cassie and the exec comms team she leads at VMWare have developed, to get every one of the more than a dozen leaders they serve perfectly clear on the messages they’re delivering and the audiences they’re planning to reach—and why. Learn everything about this workshop—and how the VMWare folks convince their leaders to participate in it, becoming true strategic thought partners in the process.

12:20-12:40 • Social Issues: One Firm’s (Almost Foolproof) Guide for When to Engage, and When to Take a Pass

Rode hard and put away wet—that’s pretty much how executives, and the exec comms pros who serve them—feel after the last few years of engaging far more frequently and less effectively than they’d like, on issues they feel ill-equipped to address. The innovative executive communication team at Splunk created a kind of template to that helps them quickly score an issue to determine whether it merits comment—and what kind of engagement is appropriate. Senior director of corporate and executive communications Kari Matalone will walk you through it.

12:45-1:05 • How to Write an Industry-Rocking Moonshot Speech (and Make Sure It Doesn’t Backfire)

Oil and gas has been at the sharp end of societal critique for longer than your organization has. Perennial Cicero Award-winning speechwriter Lech Mintowt-Czyz wrote a Web Summit keynote four years ago for Shell CEO Ben van Beurden that was and still is an industry watershed. He’ll explain what went into that speech—and give you a sense of the upsides and the downsides of doing the “big speech.”

1:10-1:30 • How We Built That: Why Delta Air Lines Created Its Own CEO Communication Platform (and Whether You Should, Too)

Gaining Altitude” launched in early 2021 as a showcase for the natural communication ability of Delta Air Lines’ CEO Ed Bastian, and his desire to speak less and listen more, to some of the most prominent business leaders and cultural influencers of our time. The interview site evolved quickly, as Delta’s exec comms director Trebor Banstetter and his team have developed best practices worth sharing, while flying, along with their game and enterprising chief executive, by the seat of their pants!

1:30-2:00 • Talk Directly with Today’s Speakers

Whichever of today’s sessions interested you the most—join the speaker in a dedicated Zoom room, for a freewheeling Q&A where you can ask the speakers whatever you like as you consider how to apply these ideas to your own organization, and your own leaders.

WEDNESDAY, JUNE 22: Managing for Tomorrow

11:00-12:00 • A Powerful Argument for Powerful Argument, Strong Words on Strong Words

Executive communication has definitely evolved … but not entirely for the better. So argues Tim Pollard, CEO of the executive messaging consultancy Oratium. Exec comms professionals who should insist on more purposefulness and rigor in their leaders’ communications have ceded too much ground to speaking coaches who focus on shallow measures of “authenticity,” while tolerating page after page of bulleted slides, carelessly organized. Meanwhile, emphasis has steadily diminished on linguistic precision and the use of muscular (or to quote Hemingway, “vigorous”) language. Pollard will describe what leadership communication can still look and sound like—and challenge us to make it happen.

12:05-12:25 • Quarterly Planning, Quarterly Results: How to Track Exec Comms Impact

Intel uses comprehensive dashboards to measure the overall results of corporate communications. And senior director of CEO and executive communications Kari Aakre demonstrates how her team’s exec comms work contributes to that overall picture. She’ll show you how she does it—and offer tips for how you can track your success, too.

12:30-12:55 • A Matrix Structure for Exec Comms: Maybe You’re Thinking About It—But Should You Do It?

No one in the history of executive communications has tried more models for this work than Maureen Kasper, who has directed and consulted with exec comms groups for three decades. She’s currently in-house, implementing an ambitious matrix structure at Intuitive Surgical, and she’ll share pros, cons, tips and pitfalls—straight from the belly of the beast.

1:00-1:30 • Managing Your Team, Managing Yourself: The Hardest Work of All

Especially for folks who mostly started their careers as individual contributors, managing a growing executive communication group is often beyond overwhelming. Serving demanding leaders and still nurturing the talent on your team—while maintaining your own philosophical vision and emotional health—as the kids say, “It’s a lot.” A candid panel of veteran executive communication directors—Workday’s Ryan Lowry, CVS Health’s Sally Montgomery and Williams College CCO Jim Reische—will share what they’ve learned over the last two years—and maybe you’ll share what you’ve learned, too.

1:30-2:00 • Talk Directly with Today’s Speakers

Whichever of today’s sessions interested you the most—join the speaker in a dedicated Zoom room, for a freewheeling Q&A where you can ask the speakers whatever you like as you consider how to apply these ideas to your own organization, and your own leaders.

SPEAKERS

Kari Aakre

Kari Aakre

Kari Aakre is senior director in the Global Communications Group at Intel. She leads the team responsible for developing and maintaining the company’s corporate narrative, and CEO and C-suite executive communications, thought leadership programs, and production to advance the narrative across all audiences. She has more than 20 years of experience spanning corporate, technology, employee, and consumer communications and events. Most recently, she led the Global Events organization. She also was the executive communications senior director for Intel’s Chief Engineering Officer. Prior to that, Kari served as senior director of technology communications. In that role, she led the team responsible for Intel’s product and technology communications strategy and execution for the company’s full product portfolio.

Trebor Banstetter

Trebor Banstetter

Trebor Banstetter is Director – Enterprise & Leader Communications at Delta Air Lines. He began his career in journalism, working as a newspaper reporter in markets including St. Louis, Nashville, Florida and Dallas/Fort Worth, as well as the Florida edition of the Wall Street Journal. In the years following 9-11, he covered the bankruptcies and consolidation of the airline industry as a business reporter for the Star-Telegram in Dallas/Fort Worth. In 2009 he accepted an opportunity to join Delta’s corporate communications department. Today Trebor leads a team that manages internal and external communications for Delta CEO Ed Bastian, as well as Government Affairs/Policy Communications, ESG and Financial/Investor Communications. Based in Atlanta, he is a graduate of the University of Missouri School of Journalism.

Rosemary Cassie

Rosemary Cassie

As Senior Director of the Executive and Functional Communications COE at VMWare, Rosemary Cassie is leading a large team of professional communicators to deliver employee, executive and program communications that drive business value and strengthen community. Previously, Cassie was Sr. Director of Marketing and Communications at Dell where she led a team driving the efforts to message and communicate a transformational narrative for IT, called the Dell Digital Way. She also took on the role of Director of the Employee Communications, People and Culture function at Cisco where she was responsible for the strategy and execution of the company’s culture narrative. Cassie has also held senior executive communication roles at Juniper and Hewlett Packard.

Brian Forest

Brian Forest

Brian Forest is the Founder of Arboreal Communications LLC. He is a seasoned speechwriting, messaging, and public affairs veteran who has worked on nearly every major policy issue of the last decade. He has years of experience providing strategic messaging counsel to leaders at the highest levels of business and government—from Fortune 100 CEOs to several of Time’s 100 Most Influential People including congressional leaders, presidents, and prime ministers. Forest, who led the Senate Majority Leader’s speechwriting team and before that wrote for the Senate Minority Whip, has crafted messages and strategies that shaped national conversations and helped secure important bipartisan legislative achievements. He also led strategic messaging for a major Washington trade association where he managed public affairs campaigns and provided executive communications support to senior leaders and CEOs. He previously worked in a variety of roles spanning campaigns, journalism, academia, international institutions, state government, the White House, and PR agencies such as Edelman. He has worked on thousands of remarks and opinion pieces over his career including high profile national addresses, State of the Union responses, and opeds that have appeared in The Wall Street Journal, the Washington Post, USA Today, and nearly every other major newspaper.

Maureen Kasper

Maureen Kasper

Maureen Kasper is the Senior Director, Corporate Messaging and Thought Leadership, at Intuitive. Maureen has more than 25 years as a practitioner of executive communication best practices and global corporate communication strategies. Prior to joining Intuitive, Maureen has held executive communication leadership positions at Hewlett-Packard Corporation, Amdahl Corporation, McGrath Power/West Public Relations, LifeScan, a division of Johnson and Johnson, Cisco Systems and ROI Communication. She has spent the last seven years building a Communication Practice for SolomonEdwards Group, customizing partnerships with clients and overseeing the delivery of work to these clients. Maureen is a sought-out speaker herself at industry events and conferences. She lives in Cambria, CA, with her spouse and two sons and their Siberian Huskies. This Fall, her oldest son will be a freshman at Gonzaga University in Spokane, WA, and the other a senior in high school.

Ryan Lowry

Ryan Lowry

Ryan Lowry is Senior Director, Executive Communications at Workday. Lowry created Workday’s Executive Communications program in 2016, and today leads the team responsible for supporting and partnering with the company’s most senior executives on their external and internal communications. This includes defining and executing on each executive’s holistic communications strategy with a goal to drive external thought leadership and brand awareness, while enabling them to effectively communicate and connect with employees. Prior to moving into executive communications, Lowry held various PR roles, both in-house and at agencies. He led Corporate PR for his first two years at Workday and before that held Product and Corporate PR roles at NetApp for more than six years. Before NetApp, he spent time at Porter Novelli and Weber Shandwick, with a focus on working with technology clients. Lowry holds a bachelor’s degree in communications from Santa Clara University and spends his weekends shuttling two daughters to their soccer, baseball and basketball games while trying to find a little time in between to listen to the Grateful Dead or play drums in his garage.

Kari Matalone

Kari Matalone

Kari Matalone is senior director, corporate and executive communications at Splunk, a $2 billion software company based in San Francisco that produces data analysis software. Prior to Splunk, Kari managed executive communications for four years at Cisco. Born and raised in San Jose, Calif., Kari attended university in Brussels, Belgium, and began her career there, before returning to the Bay Area.

Sharon McIntosh

Sharon McIntosh

Sharon McIntosh is Member Advisor for the Executive Communication Council. She founded And Then Communications, an executive communication and employee communication consultancy that draws on Sharon’s experience in top communications roles at Pepsico, Sears and Waste Management.

Lech Mintowt-Czyz

Lech Mintowt-Czyz

After nine years as a news editor on The Times (of London) Lech Mintowt-Czyz left journalism to become speechwriter for the CEO of Shell. He won five Cicero Awards in three years before moving on to write for another oil and gas CEO (who also happens to be his nation’s climate change envoy). He is now about to launch into his next adventure in speechwriting…

Sally Montgomery

Sally Montgomery

Sally Montgomery is the Executive Director of Executive Communications at CVS Health of CVS Health, a diversified health services company that is transforming healthcare to be more simple, convenient and personalized. Sally has nearly two decades of experience serving in increasingly senior executive and employee communications roles for Fortune 100 companies, across a variety of complex, highly-regulated industries—including biopharmaceutical, energy, healthcare, and financial services. During this time, she has worked to create thought leadership platforms for six Fortune 500 CEOs, serving as both a strategic consultant and in a speechwriting capacity for executives at Chevron, Merrill Lynch, MetLife, Pfizer, TIAA and more. Additionally, she has helped lead communications and change management for multi-billion dollar mergers and acquisitions; supported the roll-out of major brand changes; assisted senior executives as they navigated through crisis communications; worked to support the launch of new products; and created robust communications and business readiness plans in support of significant organizational transformations.

David Murray

David Murray

David Murray is executive director of the Executive Communication Council and the Professional Speechwriters Association. He’s also editor and publisher of Vital Speeches of the Day magazine, and author of the communicator’s manifesto, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half (Disruption Books, 2021).

Tim Pollard

Tim Pollard

Tim Pollard is the founder and CEO of Oratium, the author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design, and Mastering the Moment: Perfecting the Skills and Processes of Exceptional Presentation Delivery, and a regular columnist for Forbes, Entrepreneur, and other publications. Each year Tim and his team consult on the design and delivery of hundreds of critical messages in fields as varied as for-profit sales, non-profit donor messaging, and project proposals for corporate or government leaders.

Jim Reische

Jim Reische

Jim Reische is Chief Communications Officer at Williams College. Jim previously served in similar roles at St. John’s College and Grinnell College. Before that he was, successively, executive editor of the University of Michigan Press and senior editor and assistant campaign director at Michigan’s Office of University Development. In addition to his writing support for college officers, Jim has published under his own byline in Call to Action, Inside Higher Ed’s blog for communications professionals, and in The New York Times. He has co-chaired CASE’s national conference for media relations professionals several times and co-facilitates a higher education speechwriters’ group affiliated with the Professional Speechwriters’ Association.

REGISTER

 

$395 to register for the pre-conference session, "How to Build an Exec Comms Messaging Strategy That’s Strategic, Efficient and Powerful," June 20, 2022. ($296 for members of the Professional Speechwriters Association. Discount is automatically applied to cart when current members are logged in.)

 

$795 to register for the Executive Communication Council's Executive Communication Summit, June 21-22, 2022. ($596 for members of the Professional Speechwriters Association. Discount is automatically applied to cart when current members are logged in.)

$1495 trio rate (you and two team members - please enter team member emails in the Order Notes so that they also receive credentials)

$2495 team rate (four or more team members - please enter team member emails in the Order Notes so that they also receive credentials)

 

Credentials to access the event will be sent the week of June 13.

Phone registrations please call 312-585-6383

 

Cancellations Policy
No refunds on cancellations will be issued once the event credentials have been provided.

$395.00$2,495.00

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