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Professional leadership communication, to promote greater social understanding.

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Category: A Rhetorical Perspective

A Rhetorical Perspective / Leadership Communication

A speechwriter is not a tool

I’ve been making fun of this Facebook ad lately, for an AI app that supposedly writes for you. I think the ad itself demonstrates the drawbacks of AI ghostwriting. But …

A Rhetorical Perspective / Leadership Communication

Leaders Don’t Guess, They Guide

Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its …

A Rhetorical Perspective

The day Madeleine Albright learned the language of humor, in public speaking

I am deeply saddened by the loss of former Secretary of State Madeleine Albright. I am proud to say that a speech I wrote for her in 1993 — the …

A Rhetorical Perspective

Why didn’t the great Indian speechwriter write a memoir? Two reasons.

By any measure, H.Y. Sharada Prasad had an impressive run as a speechwriter, working closely with three of his native India’s post-independence prime ministers. As one would expect, his years as a …

A Rhetorical Perspective

The General’s Rhetorical Grunt

Like many Americans I was saddened to learn of the passing of Gen. Colin Powell on Monday. In my case, the sadness was personal because I was the General’s speechwriter …

A Rhetorical Perspective

Pullman, Debs and Zuckerberg: History for Communicators

Last week here, I wrote about how the word “unprecedented” was banned at a meeting I attended at the University of Virginia’s Darden School of Business. That’s a hard rule to …

A Rhetorical Perspective / Leadership Communication

From “Oratorical Inflation” … to Rhetorical Recession?

Intrepid Vital Speeches rhetoric editor Neil Hrab unearthed a great speechwriting-industry time capsule, written by New York Times’ reporter Don Oberdorfer and published on Sunday, April 26, 1964—surely to the stifled consternation of …

A Rhetorical Perspective

Are you a rhetorician, or a word-wielding goon? This young man wants to know

Reading a Fox News piece last week headlined “Biden’s Afghanistan speech written poorly with even worse delivery, experts say,” I was taken back to a formative moment very early in my career. I …

A Rhetorical Perspective

Domestic Abuse: Words Are Not for Throwing

“We don’t hit, we don’t bite, and we don’t throw things.” Those are the first rules any parent teaches any child. And then the parents put the kids to bed, …

A Rhetorical Perspective

“I Put the Words on Paper and He Took Them to Another Level”

When I accepted the job as AFL-CIO Director of Speechwriting, my coworkers at the United Food and Commercial Workers International Union sent me off with a toast: “To the voice …

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