Executive communication: We use our powers for good. (Right?)
November 01, 2011
We’ve talked here about the larger social purpose of our business.
At Leadership Communication Days last week, I heard myself giving a speech about the positive influence, however slight and slow, that executive communication pros have on society.
“Executive communicators,” I said, “are constantly working to broaden narrow corporate communications into wider social conversations. Less isolated in esoteric industries and more engaged with lay audiences. Less centered on the material things they make, and more focused on the human beings they make them for. That’s a good direction in which to be creeping and limping, lurching and sneaking.”
Are you picking up what I’m laying down here? Or do you call bullshit? I want to know your purpose—and, by extension my purpose—and I want to keep it real. Talk to me. —DM