Communicator, Don’t Be This Guy
“More and more youngsters who come in looking for jobs are asking, ‘What can you do for me?’ rather than, ‘What can I do for you?’ They want to discuss …
A speechwriter is not a tool
I’ve been making fun of this Facebook ad lately, for an AI app that supposedly writes for you. I think the ad itself demonstrates the drawbacks of AI ghostwriting. But …
The ‘Moonshot Speech’: The Reason to Take the Risk
Last week, at the request of David Murray, I addressed the inaugural Executive Communications Summit about writing the “moonshot speech:—a goal-setting, line-in-the-sand-drawing, marker-dropping leadership declaration. David thought this topic would …
Executive Communication Summit, Illustrated
Next year, let one of those faces be yours.
Leaders Don’t Guess, They Guide
Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its …
Public speaking is easy …
The oldest canard in public speaking is that people fear it more than death. But nobody ever put “jumpy about the big speech tomorrow” in a suicide note. But people …
The Communication Manifesto, Revisited
You’d yawn, if you started reading here about the trouble with corporate life these days, and corporate communication and I was saying stuff like: “Employee levels of distrust have probably …
To speak, or not to speak?
You could sense the desperation in the speechwriter’s email: “I’ve been tasked with developing rough guidelines to use when evaluating incoming speaking requests. In your travels, have you come across …
“Stakeholder capitalism,” and the corporate speechwriter
New York University history professor Kim Phillips-Fein had a guest essay in The New York Times last week that got under my skin, on behalf of my friends and colleagues in corporate executive …