Corporate executives' fear of telling stories is perfectly rational, and we won't overcome it until we, too, acknowledge the risks.

Why do corporate leaders resist telling stories? Not because they don’t understand “the power of story,” as so many "storytelling gurus" would have us believe.

No, execs resist stories because they do understand the danger of story. They know that stories involve conflict, glorify individuals and are hard to un-tell when the corporate strategy changes.

We can’t overcome this resistance if we don’t understand its nature. Or so I argue at McMURRY/TMG’s Contentology blog.

Do you agree? Talk to me. —DM

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