Unilever focuses on speeches as instruments for change
February 11, 2015
Through "Bright Future Speeches," company turns young people's oratory into films and TV ads.
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As part of its "Project Sunlight" public relations/sustainability initiative, Unilever is placing the spotlight on young people giving speeches on world health issues like sanitation, hygiene and clean drinking water.
"These new leaders hold strong views on making sustainable living commonplace for everyone, and will share their ideas to tackle the issues above," the company says. "Their voices will be amplified through the release of the first ever TV advertisement for the Unilever brand itself."