The only survey you have absolutely have to read all year

When it comes to surveys commissioned by PR firms, you really only need to read one of them every year.

It’s the Edelman Trust Barometer, and the 2011 version tells us that, though trust in business and government has stabilized globally since the receesssion, in the U.S., trust is down in every type of institution.

Visit the Trust Barometer website, or go straight to the executive summary.

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