Do you know the term “content marketing”? You should, and you should also know who is in charge of the likely growing content marketing operation at your organization. I recently wrote a column to an audience of content marketers, advising them to seek you out:
You’re looking for content in the organization, and speechwriters are regularly plumbing the intellects of the CEO and other senior executives about the issues facing the company and the industry—and you’re not having breakfast with them at least once a month? They’ll soon realize that they can benefit just as much from knowing you. They’re always looking for anecdotes to make their speeches and other executive communications more real. You’re full of good stories about customers, about employees, about the brand. Exchange those stories for insight and access to the top.