Remembering Chuck Francis, fondly

Chuck Francis died on Wednesday.

What you won’t read in his obit, which reviews his happy career as a speechwriter and general communicommando at IBM for 30 years and his later development of IdeaBank, a speechwriting research database eventually bought by Vital Speeches‘ publisher McMurryโ€”is that he was pretty much the most genial guy anybody ever met in this business, to its rookies and its veterans alike.

I remember being 24 years old, trying to hold myself together at a Ragan Speechwriter’s Conference cocktail party I was helping to host. Surrounded and totally intimidated by White House and Fortune 500 speechwriters, I stood there gripping my gin and hoping to strike up a conversation with somebody. When Chuck and his wife walked in, my problem was solved. Chuck was a long-term guy, interested in sharing ideas with anyone who was interested in hearing them. A true communicator’s spirit.

As for the veterans, longtime corporate scribe Fletcher Dean remembers going to Chuck for advice on a session he was hoping to present at another Speechwriter’s Conference: “I had the idea to deliver a speech on ‘the seven sins of speechwriting.’ Chuck delivered and I remember his wisdom well said a decade later: ‘The number one sin of speechwriting is writing a speech the audience won’t listen to,’ he said. ‘Then repeat that six more times.’ Good words, well said.”

Good guy, too.

Godspeed, Chuck Francis.

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