Measurement in the Men’s Room
February 19, 2015
A speechwriter has developed a method for assessing the impact for a speech. It's not quantifiable, but it is reliable.
A speechwriter liked my column about the impossibility of measuring the impact of a speech, but in an anonymous comment, claimed to have found a reliable, if not quantifiable, measurement method.
โHere’s the secret,โ the speechwriter suggests. โYour speaker must be scheduled for a spot on the program immediately before a break. As soon as the speaker wraps up, you (the speechwriter) make a beeline for the nearest restroom. If the buzz about the speech drowns out everything else going on, you win.โ
And if not, the speechwriter suggests by implication โฆ you lose.
High bar. โDM