Measurement in the Men’s Room

A speechwriter has developed a method for assessing the impact for a speech. It's not quantifiable, but it is reliable.

A speechwriter liked my column about the impossibility of measuring the impact of a speech, but in an anonymous comment, claimed to have found a reliable, if not quantifiable, measurement method.

“Here’s the secret,” the speechwriter suggests. “Your speaker must be scheduled for a spot on the program immediately before a break. As soon as the speaker wraps up, you (the speechwriter) make a beeline for the nearest restroom. If the buzz about the speech drowns out everything else going on, you win.”

And if not, the speechwriter suggests by implication … you lose.

High bar. —DM

Leave a Reply

Download Whitepaper

Thank you for your interest. Please enter your email address to view the report.