Kill the commencement speech?
May 20, 2015
"As filling as a cracker, as memorable as a sneeze," this speech should be replaced by a DJ, speechwriter says.
The commencement speech: โAs filling as a cracker, as memorable as a sneeze.โ Thatโs prominent speechwriter Mike Longโs take on the annual rhetoric ritual. Writing in his fun (and free) Prose for Pros enewsletter, Long says, โThe rhythms, setups, and payoffs of the springtime address come as natural to an American speaker of English as cluelessness to a DMV clerk, and in a vocabulary as finite, cramped, and specific as a linguist might collect at a Starbucks counter.โ
His prescription? โDeath to the commencement address. Letโs start hiring DJs.โ
Writing around this time last year on my personal blog Writing Boots, I was only slightly less dismissive of the commencement speech-as-communication. I said I didnโt think commencement speeches were written for โrigorous and constructive purposesโ:
Commencement speeches โฆ are essentially ceremonial and symbolic events, rather than communication opportunities. They are form, not substance.
They say: We invited This Important Person to bless Our Graduating Class and Honor Our Institution with a few words the nature of which don’t matter all that much. And This Important Person said yes!
Choose Condoleezza Rice as your Important Person and get her to accept, and you’ve already said 90 percent of what will be said. Choose Ellen DeGeneres, and you’ve said something else. Lady Gaga, something different still.
โฆ Commencement speeches are ceremonial events rather than substantive summits โฆ the invitation is the communication.
In response to that, I received a list of fairly ancient exceptions, like JFKโs 1963 commencement speech at American University, that proved the rule. Do you disagree with Mike andย me? Weigh in here! โDM