Is your CEO a cowardly executive officer?

One CEO is talking about the fiscal cliff. One CEO is taking about trade policy. One CEO is talking about the economic issues of our time.

I had to confess to UPS speechwriter Bill Smith the other day that I was embarrassed to be printing another of his boss Scott Davisโ€™s speeches in Vital Speeches.

But what else am I supposed to do? I want to the corporate sectorโ€™s point of view on the issues of our time represented. And at the moment, Davis is the only corporate CEO who is constently representinโ€™.

I called Smith and asked him why Davis feels compelled, when no one else seems to, to stick his neck out on these issues. I could hear Smith shrug. Davis just thinks these issues are important: to the country, to the global economy and thus, to UPSโ€™s business.

Perhaps Davis has more faith than other CEOs in the power of speeches to affect public opinion and move policy makers.

So maybe I ought to ask speechwriters who write for CEOs who arenโ€™t talking about the issues of our time: Why not? โ€”DM

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