How to “after-market” a speech

Recently I gave a “speech on speechwriting” to the Columbia Club of Indianapolis. It was well-received (attendees filled out speech evaluation sheets).

Now I’m working on leveraging the speech to additional audiences, hoping it will generate new speechwriting assignments.

Here’s what I’ve done/am doing:

1. I posted a blog about the event with a link to the speech on my Web site,

2. I posted the same blog to my Speechwriters’ Blog on the IABC (International Association of Business Communicators) Web site (

3. My blog with the speech link was picked up and featured on Andrew dlugan’s Web publication, “Six Minutes: Public Speaking and Presentations” (

4. I sent the speech to Vital Speeches of the Day, asking David Murray to consider publishing it in this periodical.

5. I sent the speech to several communications contacts I have at companies from which I’ve been trying to secure initial assignments.
6. I’m working on getting e-mail addresses for all the Columbia Club Business Network members who were not at the luncheon at which I gave my speech so I can send it to them.

7. Finally, I’ve thought that my “speech on speechwriting” could be given to other groups—the local chapters of PRSA, IABC, the American Marketing Association and the National Organization of Women in Business, for example. I’ll contact these and other groups which might offer appropriate speaking opportunities for me.

What else should I be doing? How else can I after-market this talk? I’d love to hear your ideas. What would you do?

Cynthia Starks is a freelance speechwriter based in Central Indiana. She may b reached through her blog, at

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