Frank Luntz is the boy who cried wolf

The lingo-pollster is dismayed to find that rhetoric doesn't work anymore; doesn't appear to see own role

Frank Luntz has lost hope in the persuasive power of rhetoric.

“I'm not good enough,” the lingo-opinion pollster tells The Atlantic. "And I hate that. I have come to the extent of my capabilities. And this is not false modesty. I think I'm pretty good. But not good enough."

Why? Because Americans “want to impose their opinions rather than express them, according to Luntz. “And they're picking up their leads from here in Washington."

Asked whether politics have always been contentious, he replies, “Not like this. Not like this."

Does the man who perfected the "science" of polling the public to see which words fool most of them most of the time see that he's played his own corrosive role in the political dialogue?

If he does, he doesn't tell The Atlantic. —DM

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