Finally!

One-day, hands-on, expertly taught Speechwriting School offers a safer, saner path into the speechwriting business. Oct. 6, in D.C.

At long last, the Professional Speechwriters Association introduces Speechwriting School. A friend recently unearthed the logbook of his first and only skydiving jump many years ago. The instructor noted his position in freefall: โ€œOn his back and kicking.โ€

Isnโ€™t that the way most communicators enter the speechwriting business? And isnโ€™t it about time there was a more dignified, safer, saner way to break in?

“When I wrote my first speech I was terrified because I didn’t know what the hell I was doing,” says star corporate speechwriter Fletcher Dean.

Well, Dean is now director of Speechwriting School, a new one-day course from the Professional Speechwriters Association that’s carefully designed to help communicators avoid a reckless entry into one of the most arduous communication specialties.

Taught by a faculty of seven of the best speechwriters and speechwriting teachers in the world, this course steeps participants in the techniques of researching, writing, editing and packaging a speech. It also gives hands-on experience, so that the first speech participants write on the job won’t be the first speech they ever wrote.

The PSA’s Speechwriting School takes place Oct. 6 at Georgetown University’s McDonough School of Business, in Washington, D.C.

Learn more, and sign upโ€”and just as importantly, please spread the word to all your corporate communication colleagues.

The Speechwriting School will become a corp comms institution, useful to all of us, as we sharpen our own skills and build a reliable bench. Letโ€™s get it on the map.

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