Confucious says … speechwriting “matters above everything.”

If you ever doubt the importance of your work, then you doubt the wisdom of Confucious, who said:

“If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion. Hence there must be no arbitrariness in what is said. This matters above everything.”