President-Elect Trump’s Effect on Rhetoric: CEO Speechwriters Now Must Be Careful!

Trump attack on Boeing recalls JFK's 1960s attack on "a tiny handful of steel executives."

Salient story of the week: Boeing CEO Dennis Muilenburg gave a speech last Friday at the Illinois Manufacturersโ€™ Association in which he said in the typical corporate milquetoast tone, that Boeing is paying close attention to President-Elect Trumpโ€™s trade policies. Trump, who wasnโ€™t named in the speech, may or may not have been responding to the speech, or a Tuesday morning Chicago Tribune article about it, when he tweeted on Tuesday morning that costs on a Boeing contract for the next Air Force One were โ€œout of controlโ€ at more than $4 billion. โ€œCancel order!โ€ When the market opened, Boeingโ€™s stock fell nearly $2 a share, before rebounding in the afternoon.

Speechwriter: On or off the record, please tell me what youโ€™re hearing from your CEOโ€”or telling your CEOโ€”about what seems to be the most truculent presidential corporate calling-out since JFK famously went after the steel industry in the 1960s, criticizing โ€œa tiny handful of steel executives whose pursuit of power and profit exceeds their sense of public responsibility.โ€ย Write to editor at vsotd dot com. โ€”DM

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