HuffPo: executive exposure, in both senses of the word

Disney CEO Bob Iger had a piece on the Huffington Post yesterday that demonstrates the promise and the threat of that platform for executive communication.

The promise: Iger got as many words as he wanted to propose to an elite, educated audience his two-part proposal to create jobs: push the U.S. as a tourist destination and pass measures to protect intellectual property.

The threat: Commenters got as many words as they wanted to respond to Igerโ€™s somewhat strained argument. (Weโ€™d have advised him to unhook the two ill-fitting concepts, and tackle one or the other convincingly.)

Some HuffPo readers supported his piece, but others did not:

โ€œYou want to help the economy? Lower prices on those crappy theme parks of yours, itโ€™s robbery every time parents take their kids there.โ€

โ€œDo you think this entry is just a little full of special interest? Come on, Huff Post, at least have someone other than special interest groups make your arguments.โ€

โ€œYou know, sometimes an industry making a baldly self-interested pitch has logic on its side. This isnโ€™t one of those times.โ€

You get the idea. HuffPo readers have lots of skepticism toward big business and sharp tongues.

Proceed with caution.

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