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Category: A Rhetorical Perspective

Edgar Jung: The Subversive Speechwriter Who Slipped Strong Words Into a Politician's Milquetoast Mouth
A Rhetorical Perspective

Edgar Jung: The Subversive Speechwriter Who Slipped Strong Words Into a Politician’s Milquetoast Mouth

Edgar Jung wrote a speech denouncing Hitler and fooled the vice chancellor into delivering it. No, it did not end well.

A Rhetorical Perspective

Why Do We Still Do Gridiron Speeches, Again?

There are lessons in laughter. One of my proudest professional associations is being a โ€œFriend of the Gridiron,โ€ the oldest journalistic club in Washington. It is best known for its …

A Rhetorical Perspective / Leadership Communication

A speechwriter is not a tool

I’ve been making fun of this Facebook ad lately, for an AI app that supposedly writes for you. I think the ad itself demonstrates the drawbacks of AI ghostwriting. But …

A Rhetorical Perspective / Leadership Communication

Leaders Don’t Guess, They Guide

Three times a week, I write a newsletter called Executive Communication Report (to which you should subscribe, because it is useful, and free). Published under the auspices of the Executive Communication Council, its …

A Rhetorical Perspective

The day Madeleine Albright learned the language of humor, in public speaking

I am deeply saddened by the loss of former Secretary of State Madeleine Albright. I am proud to say that a speech I wrote for her in 1993 — the …

A Rhetorical Perspective

Why didn’t the great Indian speechwriter write a memoir? Two reasons.

By any measure, H.Y. Sharada Prasad had an impressive run as a speechwriter, working closely with three of his native Indiaโ€™s post-independence prime ministers. As one would expect, his years as a …

A Rhetorical Perspective

The General’s Rhetorical Grunt

Like many Americans I was saddened to learn of the passing of Gen. Colin Powell on Monday. In my case, the sadness was personal because I was the Generalโ€™s speechwriter …

A Rhetorical Perspective

Pullman, Debs and Zuckerberg: History for Communicators

Last weekย here, I wrote about how the word โ€œunprecedentedโ€ was banned at a meeting I attended at the University of Virginiaโ€™s Darden School of Business. Thatโ€™s a hard rule to …

A Rhetorical Perspective / Leadership Communication

From โ€œOratorical Inflationโ€ โ€ฆ to Rhetorical Recession?

Intrepid Vital Speeches rhetoric editor Neil Hrab unearthed a great speechwriting-industry time capsule, written by New York Timesโ€™ reporter Don Oberdorfer and published on Sunday, April 26, 1964โ€”surely to the stifled consternation of …

A Rhetorical Perspective

Are you a rhetorician, or a word-wielding goon? This young man wants to know

Reading a Fox News piece last week headlined โ€œBidenโ€™s Afghanistan speech written poorly with even worse delivery, experts say,” I was taken back to a formative moment very early in my career. I …

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