Speechwriter to public service grads: “Be afraid to fail”
June 17, 2015
Fear of failure has driven President Obama's chief speechwriter Cody Keenan to succeed.
Good morning! Thank you Jessica, thank you Dean Glied, faculty, families and friends.
So this is what itโs like to actually deliver a speech.
I confess itโs my first time. Usually, my job ends when I click โprint.โ But as strange as this feels, Iโm excited to be here, because I remember well how much fun this day is. Congratulations to the Class of 2015!
I was sitting where you are, as a public policy graduate, just seven years ago. Which brings me to my first piece of advice. Stay out even later with your friends tonight. If you already did that last night, and I can tell that some of you did, do it again. With respect to your professors, the friends youโve made here will be what lasts you longest.
By the way, give it up for your professors!
But I can tell you from experience that you will have so much fun watching what your fellow students do. You will see their names in the paper, sure, but more importantly, you will see their updates from the trenchesโโโin schools, on the streets, from secluded corners of the worldโโโeverywhere that begs for people willing to do what we doโโโthe hard work of change.
It will make you proud. It happens, sooner than you think. And it will confirm something: You made the right choice. Public service is important. It matters.
Parentsโโโyour kids made the right choice. Public service is important. It matters. So thank you for helping us along the way.
And while today might feel bittersweet, the best stuff is still coming, I promise. Four years ago, I met a wonderful woman at the White House. Three nights ago, here in New York City, she agreed to marry me. One of her teamโs many responsibilities, by the way, is to factcheck my teamโs speeches. So sheโs the envy of partners everywhere: she literally gets paid to tell me Iโm wrong.
Get ready: She did not factcheck this one. And I admit I underestimated how hectic a proposal would make the past few days, so I had to finish this speech yesterday on a bench in Union Square Park. Iโve written in stranger placesโโโbut usually with fewer strangers yelling at me.
But itโs trueโโโI am President Obamaโs chief speechwriter. So who knows what heโs saying today. I did ask his advice for this, though. He said, why donโt you try something new for youโโโand keep it short?
Over the years, Iโve studied hundreds of commencements, drafted or edited more than a dozen, and come up with all manner of life lessons and clichรฉs. What makes my task easier today is that you already know them. I donโt have to spend time trying to convince you to serve others, or to hitch your wagon to something bigger, or to change the worldโโโyou already made those choices when you chose a school of public service.
You have chosen a calling that is fundamentally hopefulโโโbecause itโs full of people who actually believe we can make a difference in this world.
Besides, I donโt have a lifetime of wisdom to offer you. Thereโs a solid chance that Iโm the first commencement speaker in history to be three months removed from living in a group house. And I have no idea what Iโll be doing a year and a half from now, when my boss has to hand over the keys to the White House. All I have on most of you is a head start. So all I can offer you is the cheat codesโโโhow I got here, and what Iโve learned by giving the prime of my life to public service.
When I moved to Washington right out of college, I knew one personโโโa fraternity brother teaching elementary school. So when it came to finding a job, I was on my own. I figured I went to a good school, and Iโd seen every episode of The West Wing, how hard could it be?
Several failed interviews and dead-ends later, my ego was dust. Just when I was rethinking the whole thing, I saw a posting for an unpaid internship in a senatorโs officeโโโTed Kennedy. In him, I saw someone who got things done, and cared about the people I cared about. So, oblivious to the way things work in Washington, I called and asked for his chief of staff. I was quickly transferred to an annoyed intern coordinator, who hired me over the phone on the spot. Not because I was super awesomeโโโbut, as she would tell me a few months later, because it was five pm on a Friday and she just wanted to go home.
I showed up on Monday morning in my $150 power suit, ready to make a name for myself in Congress.
I was one of fifty interns. And I was assigned to a windowless mailroom.
But I threw myself into it, reading and routing mail, walking the Senatorโs dogs, Sunny and Splash, running memos to and from the Senate floor, whatever the job required. And three months later, I was hired to answer the phones and greet visitors to his front office for the princely sum of $18,500 a year. I lived with three guys and two girls in a group house and drank cheap beer. Life was actually pretty great. Over the next few years, I moved up the ranks, and eventually gained a small legislative portfolio of my own. I got to go to the Democratic National Convention in Boston, and found myself on the floor the night a man named Barack Obama introduced himself to the country. I even got an unexpected entrรฉe into speechwriting when my boss, who usually wrote Senator Kennedyโs policy speeches, had too much on his plate and asked me if I wanted to give it a try. And that one led to a few more.
Then, like a lot of people who arenโt sure what to do with their life, I went to public policy school. And towards the end of my first year, a former colleague introduced me to Senator Obamaโs chief speechwriter. The campaign had just started. He was swamped, which made him desperate enough to hire me, someone with maybe five speeches under my belt, as his unpaid intern. So, four years after my last internship, I was the lowest guy on the totem pole again.
And again, I threw myself into it, doing whatever the job required. I have no formal training as a speechwriterโโโto which critics of the Presidentโs speeches would say, โduh.โ But I had a facility with the written word, and what I lacked in skill, I tried to make up for with heart. And when the chief speechwriter had too much on his plate and needed someone to step up, I made sure I was ready.
The truth is, I have been really lucky in my career.
I wish I could tell you that my story was entirely self-made; that it included crushing failure followed by a โRocky IVโ-style montage of moving to a mountain cabin, growing a beard, and teaching myself how to write speeches from scratch all to a monster power ballad. But any successful person who tells you that luck hasnโt played a role in their success is lying to your face.
Now, you can improve your odds of getting a lucky break. Work your tail off. Be the last to leave the office at night. Appreciate being part of a team, rather than just acting like you do. Donโt just embrace, but enjoy being surrounded by people who are smarter than you are. And be nice. As it turns out, people notice these things, and reward you for them.
Thatโs not to say you canโt succeed by being insufferably brazen and overeager and narcissistic. I do work in Washington. Letting your ambition run wild is actually a pretty effective tactic. Itโs just less fun to live with yourself.
So in my book, success is the place where hard work meets luck. But I know that โget luckyโ isnโt great guidanceโโโthough I do hope you all get lucky. So with my remaining time, based on what Iโve learned along the way, I humbly offer two pieces of advice that hold true regardless of whether luck finds you or not, and might even take you to a better place.
The first is to remember that the career path youโve chosen isnโt about you at all.
Now, thatโs kind of implicit in the words โpublic service.โ But I didnโt get it until I worked in that windowless mailroom back in the Senate. There, I learned that politics is not about sexy walk-and-talks, power lunches, or using witty banter to solve the worldโs problems in an hour. With each envelope I opened; with each of the hundreds of letters and phone calls a day from people desperately asking a senator who was not their own for help; with each perfect strangerโs private hopes and pains laid bare across the pageโโโI learned how deeply policy, politics, and public service matter. I learned that my job was no longer about me or my future.
When President Obama took office, and took us along with him, he asked his correspondence staff to give him ten letters a night from everyday Americans. As his speechwriter, I get to read those letters, too. And they really are a representative sample. Some are mean. Some are nice. Some are about specific issues. It wouldnโt surprise any of you that a lot are about the unfairness of student loan debt. But most of them are from ordinary people who work really hard, and do whatโs expected of them, but canโt seem to make life work out the way weโre told it should. They donโt ask for anythingโโโthey just desperately want somebody to know.
I often think about what it takes for someone to sit down and write a letter thatโs so personal. And even when theyโre at the end of their rope; even when you can tell that they had to wipe a tear off the pageโโโI still think thereโs something inherently hopeful about what theyโre doing. Itโs the hope that the system still works; that someone will hear their story and care about whatโs happening in their life.
It is a constant, searing reminder of why what weโre trying to do has to work.
Now, some of you will go on to work directly with the people whom you got in this business to help. Others of you will work in institutions like government, with colleagues who are well-meaning, but where bureaucracy and convention tend to divorce you from the very people who drew you to this calling in the first place. And that can take you down a road where youโre fighting with a speechwriter to actually write something along the lines of: โThis synergistic public-private partnership will leverage innovative micro-financing mechanisms to deliver educational services to the cityโs four year-old humans,โ when you could just say โBoomโโโlittle Billy gets to go to Pre-K now.โ
As an aside, my general rule is, โIf you wouldnโt say that to a friend in a bar, donโt make me put it in a speech.โ
You should join those institutionsโโโbut you should resist that separation. Even if you truly love writing regulations more than anything elseโโโin which case, wowโโโwherever you go from here, always remember who brought you here. It grounds you. Itโs why I stay in touch with some of the people whose stories the President tells. Some of them have become friends. Iโve seen their kids grow up via Facebook. And sometimes, Iโve seen their lives improve because of something we didโโโwhich is exactly what this is all about.
Whenever the President suffers a political or policy setback, no matter how minor, you can bet that someone in the media will inevitably call it his biggest crisis yet, or, my favorite, โObamaโs Katrina,โ of which there have been about twenty. But Iโll tell you, for me, it has never been darker than it was in January 2010. There was a special election to fill my old bossโs seat in the Senate after he passed away. A Republican won, which left us exactly one vote short on Obamacare. The irony was cruelโโโit was the cause of Ted Kennedyโs career.
The President was advised to set his sights lower, cut a deal to expand coverage to some more kids, and move on. But he refused to go small. He went big. Not for his own sake; not because he was concerned with his legacy; but because he had read too many stories, in too many letters, to let that mail go unanswered. And he won. And for all the noise and nonsense, there are about 16 million newly insured Americans whose lives are better because he did.
That brings me to my final piece of advice. Be afraid to fail.
Now, I know youโve heard people say โdonโt be afraid to fail.โ You should ignore that advice. You should be so afraid of failure that youโre willing to do anything to succeed.
I say this as someone who works in a town where so much is driven by a fear of failure. It takes guts to run for office, and good people, with good intentions, fight and claw and suspend their pride to basically panhandle from millionaires to win that office. But when they win, a lot of them become afraid to lose. They end up playing it safe, not rocking the boat, not doing much of anything at all for fear of angering the base or making a โgaffeโโโโwhich is another word for โtelling the truth.โ Thatโs how you get people running for a fifth, sixth, seventh term saying that government is the problem, not me, send me back there to fix itโโโwithout even a hint of irony.
And Iโll tell you, as a writer, I know fearโโโor at least crippling self-doubt. I told another speechwriter I was doing this today, and he said, โjust tell them not to become writers.โ Because thereโs nothing scarier than a blank page. It taunts you, because it knows you have to shape it into something with a purposeโโโa rally, a eulogy, a State of the Union Address.
But thatโs the thingโโโfear of failure is a powerful motivator. Iโd been in the White House for two years before I was asked to write a speech that would earn national attention. And I pretty much stayed up for sixty hours straight to make sure it was good. Fear of failure keeps you sharp, even if it keeps you sleepless. Itโs why, for weeks before something like the State of the Union Address, my car is the last one in the parking lot at night. Iโm afraid all the time. Iโm afraid to let my colleagues see that Iโm not as smart as they are. Iโm afraid to let the President down. I was afraid to do this commencement, for fear of being exposed as a lousy speechwriter.
Though if you didnโt like it, Iโm just going to blame it on the fact that it was really hard to concentrate in Union Square Park.
And Iโm not perfectโโโI still succumb to that fear sometimes.
Not too long ago, the President and I were working on a speech that we knew would get a lot of attention. Here, let me point out that heโs really the chief speechwriter. Heโs a better writer than I amโโโwhich he wonโt hesitate to point outโโโand if he had 48 hours in a day, heโd write his own speeches. So I view my job as to gather his thoughts, and try to give him a draft he can work withโโโone that says what he would if he had the time.
So two days before the speech, I handed him the first draft in the Oval Office. A half hour later, his assistant called and asked me to come back. Typically, when that happens, itโs not just so he can tell you how awesome you are, and send you on your way. And that day, he started out by saying, โLook, this is well-written, and I could probably deliver it as is,โ which almost never means he actually wants to deliver it as is. โBut we have two days, so letโs make it better.โ
And then he gave me one of the best pieces of advice Iโve ever gotten, one I wish heโd given me years ago. โYou took a half-swing on this. Take a full swing.โ
He was rightโโโI did take a half swing. Because I was afraid of what people would think and how they would react. I was afraid of what he would think. And that made me forget a lot of what Iโd learned over the years, which is that we have never regretted going big; we have never regretted provoking uncomfortable conversations; we have never regretted poking holes in the B.S. that pervades most political speech and commentary. I let my fear of failure rein me in, when usually, itโs what propels me forward. And I did not make that mistake on the second draft.
The point is, fear of failure forces you to push yourself. And if thereโs one place worth pushing yourself, itโs in public service. Complacency is the enemy of change, and we already have enough complacent people in power. The halls of power are full of the timid. Separate yourselves from them. You will always regret taking a half swing, I promise. You will never regret taking a full swing. If youโre going to strike out, you go down swingingโโโnot by watching the pitch go by. There is something worse about failing that way.
Public service is a tough profession, whatever flavor of it youโre heading into. All the theory you learned here is about to run up against cold, hard practice. And I promise you, anytime you try to change something, you will run into a chorus of cynics who tell you that you canโt do it; it wonโt work; we donโt do things this way; fall in line. Ignore them. No one remembers people like that. I donโt care if youโre delivering clean water in Africa, devising new traffic patterns in Wichita, or launching a educational nonprofit in TriBeCaโโโpeople remember those who take great risks and do big things on their behalf.
Cynicism is easy. Anyone can do it. Change is hard. That takes us.
Today is a day all about you, as it should be. Itโs hard-earned, and well-deserved. But take a minute to think about who it was that set you on this course in the first placeโโโnot a policy, or a theory, but the people that policy would help. If they sat down today, and wrote you a letter about their lives, what would it say? Hold on to that. Stay true to that. Tell their storyโโโthen work to change their story.
One of the things I love about my new fiancรฉe is that she still takes photos of the White House like she just got there. My hope for all of you, as you enter or re-enter your careers, is that you do it with those same wide eyes. Do it with the same sense of wonder you had when you first set foot in New York City. Because public service is important. It matters. Remember who brought you here, and take a full swing on their behalf. Because whether they know you or not, theyโre still hopeful that somewhere, someone is listening.
So get out there and show them that we are.
Thank you, congratulations, and good luck.