Tip: Tell your audiences the speech is available on the website

Toward the end of a recent speech, London Mayor Boris Johnson came right out and said it. Said what? Said the text will be posted online—and told his audience what use to make of it:

Now Ladies and Gentlemen, I make no apology for saying that this speech will be on our website and you can find the address on your menu. I did this because we hope that my message about co-operation is one you will take back to your chanceries. A message that international economic co-operation is critical if we are to move into economic recovery and stability, both swiftly and surely.

Good move, and one we see too rarely.

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