Things are tough all over
May 02, 2016
He wrote speeches at NATO. He was very frustrated. He thinks that means NATO needs to change. He is right. But NATO is not alone.
Former NATO speechwriter Patrick Stephenson has a piece on Foreign Policy.com this week that demonstrates that the organization is utterly sick.
Stephensonโs experience writing speeches for NATO showed him that the organization is almost hilariously hidebound, risk-averse, navel-gazing and just plain stupid.
Stephensonโs piece is a fun read, youโll like it.
In fact, you could have written it yourselfโabout pretty much any institution where you have worked as a speechwriter.
Stephenson has only written speeches at one organization, and clearly he thinks that the problems he had were NATO problems. And of course they are NATO problems. But theyโre also NASA problems, IBM problems, BP problems, GE problems, NAACP problems and ASPCA problems.
NATO happens to be on the political firing line at the moment, and arguably needing to explain itself.ย
โPeople rarely support something they donโt understand, and itโs clear they do not understand NATO as well as they should,โ Stephenson concludes. โLetโs begin by allowing a little freedom of expression in the institution dedicated to defending the idea. Letโs implement true reforms by encouraging creativity without simply slashing budgets. Letโs allow good speechwritersโand NATO has them, right nowโto write the speeches that will get the secretary-general in the debate about transatlantic security.โ
Yes, letโs make those changes at NATO.
And letโs make them at every other institution where professional speechwriters work.
Until then, a large part of the speechwriterโs job will be having the cleverness to achieve small victories and the patience to wait for the occasional chance to pull off a minor communication miracle.
And meanwhile, we wish Stephenson luck in his next speechwriting jobโand we look forward to his next piece, about how his new employer reminds him a hell of a lot of those nitwits at NATO. โDM