CATEGORIES
As you can see, the ECA categories are organized by audience. Of course, the organizers and the judges realize that many if not most exec comms efforts have more than one target audience. Please select categories based on the primary audience for the effort—and if the effort had a significant impact on one or more ancillary audiences, please be sure to note that in your entry, for the judges’ further consideration. —Sharon McIntosh, Program Chair
INTERNAL
Exec comms primarily aimed at employees, vendors, etc.
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- 001 Executive Speech
- 002 Executive Email
- 003 Executive Video
- 004 Executive Blog Post
- 005 Executive Blog Series
- 006 Listening Session
- 007 Listening Tour
- 008 Executive Town Hall Meeting – Individual Session
- 009 Executive Town Hall Meeting Series
- 010 General Exec Comms Campaign
EXTERNAL
Exec comms for the trades, customers, communities, etc.
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- 011 Keynote Speech
- 012 Executive Email
- 013 Executive Video
- 014 Executive Blog Post
- 015 Executive Blog Series
- 016 Listening Tour
- 017 Executive Conversation
- 018 Executive Conversation Series
- 019 Social Media Campaign/Presence
- 020 Crisis Response
- 021 General Exec Comms Campaign
MEDIA
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- 022 Op/Ed
- 023 CEO Media Interview
- 024 Media Tour
ANALYSTS/INVESTORS
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- 025 Analyst Call
- 026 Annual Report Letter
GRAND AWARD: EXECUTIVE COMMUNICATION EFFORT OF THE YEAR
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- 027 Overall (Grand Award)