Are these communicators confident or crazy?

I am aware of a company whose employee communicators created a fairly elaborate video to show at a leadership conference for one purpose: “to remind” the couple hundred top managers attending that “the new strategic focus of the company can be fun too.”

I don’t know whether to kiss these communicators for their we-know-best confidence, or slap them for spending their precious communication budget on so Joseph-Helleresque a purpose.

Maybe you can help me decide.