WATCH: How to turn a lukewarm speaker into a thrilling orator

Likely presidential candidate Tim Pawlenty isn’t known for his presence. He’s known for his lack of it. But give him credit. At least he knows it.

That’s why he’s hired video-producer prodigy Lucas Baiano to make short films that make Pawlenty bigger, louder, more profound.

Speechwriters to similarly charisma-challenged speakers, or even to good speakers whose speeches could use being dramatized—could learn from some of the techniques seen here.