Speechwriter’s Marketing Technique: Rip a leader, get a client

A counterintuitive marketing strategy worked wonders for U.K. freelancer Asher Dresner, according to a story in Londonโ€™s Daily Mail.

On his blog, Dresner has compared a speech by British Labour Party leader Ed Miliband to โ€œgetting an email written all in capital letters,โ€ described Milibandโ€™s vision as โ€œscattered like crumbs in stray sentences,โ€ and derided his speech-making skills as โ€œunemotional, exasperated, lightweight, finger-wagging and hacked off.โ€

Apparently Milibandโ€™s aides saw Dresnerโ€™s blog and thought it made sense; so they hired him, at about $80K.

โ€œAsher was making some constructive criticisms,โ€ a Miliband staffer told the Daily Mail. โ€œAs part of the team, he is helping us prepare for power.โ€

Or as LBJ would say, better to have him pissing out of the tent, than pissing in.

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