Speechwriter’s Marketing Technique: Rip a leader, get a client
December 20, 2011
A counterintuitive marketing strategy worked wonders for U.K. freelancer Asher Dresner, according to a story in Londonโs Daily Mail.
On his blog, Dresner has compared a speech by British Labour Party leader Ed Miliband to โgetting an email written all in capital letters,โ described Milibandโs vision as โscattered like crumbs in stray sentences,โ and derided his speech-making skills as โunemotional, exasperated, lightweight, finger-wagging and hacked off.โ
Apparently Milibandโs aides saw Dresnerโs blog and thought it made sense; so they hired him, at about $80K.
โAsher was making some constructive criticisms,โ a Miliband staffer told the Daily Mail. โAs part of the team, he is helping us prepare for power.โ
Or as LBJ would say, better to have him pissing out of the tent, than pissing in.