Speechwriters, here’s how to help top execs become thought leaders

First, find the smartest person in the organization and buy them coffee

Iโ€™ve been waiting for a couple of weeks to share the best idea I heard at the Ragan Speechwriters and Executive Communicators Conference, and I will wait no longer.

UPS executive communications director Dean Faust, who wowed the crowd with all the cool stuff heโ€™s doing at UPS since he got there a little more than a year ago, did one thing that would help just about every executive communicator:

Wanting to start an executive thought leadership blog, he went to some top people in the organization and asked: Irrespective of rank, who are the 20 smartest people at UPS? He bought them each coffee and asked them for their ideasโ€”and for recommendations for more smart UPSers.

Company executives want to be thought leaders. Executive communicators should be idea finders. Youโ€™ll be hearing much more from Faustโ€”and soon.

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