CEO, on leadership communication: “You can’t stop”

Communicators are always telling their bosses that they can’t repeat a message too much. It’s gratifying to hear a CEO come to the same conclusion.

“You have to be careful as a leader, particularly of a big organization. You can find yourself communicating the same thing so many times that you get tired of hearing it,” said Hilton Worldwide CEO Christopher Nassetta in a recent interview with The New York Times.

“And so you might alter how you say it, or shorthand it, because you have literally said it so many times that you think nobody else on earth could want to hear this. But you can’t stop. In my case, there are 300,000 people who need to hear it, and I can’t say it enough. So what might sound mundane and like old news to me isn’t for a lot of other people. That is an important lesson I learned as I worked in bigger organizations.”