Best executive communication advice you’ll get this week

In a blog comment, communication commentator Ike Pigott offered a tactic for dealing with executives who reject your advice about the importance of storytelling.

“You’re right, ‘story’ doesn’t sound important enough for an executive to worry about,” Pigott wrote, “but you can scare the bejeezus out of them by pointing out how their inaction is ‘ceding the narrative.'”

That advice sounds well-seasoned.