Leadership Communication ROI

How to prove the impact of an executive communication event, campaign or program.

PRESENTER

Angela Sinickas

โ€œIt seemed to go well.โ€ โ€œEverybody clapped at the end.โ€ โ€œPeople asked questions.โ€ โ€œThe boss was happy.โ€

For far too long, these have been the โ€œresultsโ€ claimed by leadership communicators. Itโ€™s not good enough anymoreโ€”for your leaders, or for you.

In this 90-minute session, you will learn how to:

  • Use interviews, focus groups, and survey questionsย to identify the ideal topics for leaders to communicate.
  • Research what your audiences currently know and feelย about various topics to better hone your messaging.
  • Pretest your planned communicationsย so that they land exactly the way you intended.
  • Measure the impact of leadership communication channelsโ€”from blogs to interactive webcastsโ€”on your audiencesโ€™ knowledge, attitude, and behavior outcomes.
  • Assess the perceived communication strengths and weaknessesย of individual executives.
  • Use the standard business formula for calculating ROIย and apply it to your projects.

Through practical examples of how other executive communicators were able to demonstrate the impact of their leadersโ€™ communications, measurement pioneer Angela Sinickas will teach you everything you need to know to make a quantifiable difference.

INSTRUCTOR: Angela Sinickasย is CEO of Sinickas Communications, Inc., an international consultancy focusing on communication research, which has worked with 25% of the Forbes 100 largest global companies and taught thousands of communicators how to measure their effectiveness.

 

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Format: This is a 90-minute webinar.