As CEOs meet with their peers to discuss what to do about the roaring, spreading social and political firestorm around them, their exec comms pros should be talking, too—to one another, and to the wisest people on crisis and leadership communication.

To that end:

David Murray, executive director of the Executive Communication Council, moderates a panel that includes legendary crisis guru Helio Fred Garcia, founder of the Logos Institute for Crisis Management and Executive Leadership … Gary Sheffer, former chief communication officer for GE … Charlene Wheeless, chair of Arthur Page … and Karen Wing, who has supported presidents of Penn State since before the Jerry Sandusky scandal.

You will learn:

• How to begin to create a decision framework that will help you decide which issues to address, and which to ignore—and which executive spokesperson to choose for which issues.
• How to normalize the complicated communication conversations so that every new issue doesn’t begin with exasperation and exhaustion.
• How to pull together useful sounding boards of employees and other stakeholders for incisive (and quick) consultation.
• How to keep doing the exec comms that helps the business run—and avoid having your whole exec comms operation become a series of reactions to new stories.