Speechwriters ID UK’s best business communicator

Martin Broughton, Chairman of BA and former President of the CBI, has been awarded the UK Speechwritersโ€™ Guild first Business Communicator of the Year Award 2010. The judges said:

โ€œDuring his tenure as President of the CBI Martin Broughtonโ€™s speeches were witty, direct and controversial, making headlines and entertaining audiences. He can craft a phrase, select a great quotation and crack a good joke, which is extremely rare among top British executives and almost unheard of from a man trained as an accountant. His speeches should be studied by corporate communications departments as models of excellence.โ€

The runners-up were Mervyn King, Governor of the Bank of England and Rory Sutherland, Vice-Chairman of Ogilvy Group UK.

To read the citation, which includes examples from Mr Broughtonโ€™s best speeches, click here.

UK Speechwriters Guild founder Brian Jenner adds that he’s invited Boughton to attend an awards luncheon:

“He’s a busy man, but he might accept.”

The UK Speechwritersโ€™ Guild launched in March 2009 and has about 50 members from Government departments, the City, political parties, charities and corporate communications agencies.

Leave a Reply

Download Whitepaper

Thank you for your interest. Please enter your email address to view the report.