Speechwriters, do you have colleagues you’re ashamed of?
July 28, 2011
Recently communication consultant Shel Holtz had a blog post about the worst practices in the PR businessโwhisper campaigns, phony front organizations and the like.
โIโm ashamed for my profession that such practices continue,โ Holtz wrote. โBut itโs just a dark, ugly corner of the PR world. Itโs not my world.โ
Speechwriters, are there tactics you hear about at speechwriters conferences or lines you read in speeches that embarrass you?
Let’s name themโright here and right nowโand see if we can agree on a few “worst practices” of professional rhetoric.