Rhetoric, For Good
March 31, 2021
British speechwriting guru Simon Lancaster explains the amazing power of rhetoric as a force for good—and teaches communicators how to avoid rhetoric’s dark side.
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"Don’t look for reasons to hope, don’t look for other people to make you hopeful, be those people, create those reasons. Be icons of idealism, be rock gods of activism. Be the new vanguard of anti-cynicism, because there is already another generation coming up behind you that’s growing up even faster than you did, because they had to.”
Cody Keenan Former Chief Speechwriter, President Obama
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