PR pros worry White House is hurting their rep
June 28, 2017
USC Annenberg School study finds 73 percent of PR pros think White House practices impact perceptions of PR industry.
Seventy-three percent of PR professionals think โthe current White House communications team is impacting the public perception of the industry,โ according to a new study by University of Southern Californiaโs Annenberg School for Communication and Journalism.
โItโs obvious that the broader PR community is deeply concerned about the long-term consequences of the White Houseโs approach to communications,โ said Fred Cook, director of USC Annenbergโs Center for Public Relations.