PR pros worry White House is hurting their rep
June 28, 2017
USC Annenberg School study finds 73 percent of PR pros think White House practices impact perceptions of PR industry.
Seventy-three percent of PR professionals think “the current White House communications team is impacting the public perception of the industry,” according to a new study by University of Southern California’s Annenberg School for Communication and Journalism.
“It’s obvious that the broader PR community is deeply concerned about the long-term consequences of the White House’s approach to communications,” said Fred Cook, director of USC Annenberg’s Center for Public Relations.