Is your work affecting behavior change?

Speaking of poverty … we weren’t, but now we are.

If you doubt the impact the speeches you write are having today (and you do), you should note that the current national conversation about poverty was entirely the result of another speech on the subject, delivered 50 years ago. Do you think Ted Sorensen saw that coming?

For all the fancy talk about measuring results, we rarely know the effect our work is having.

With that truth, a communicator must make peace. —DM