How to Write the “Catastrophe Speech”

If and when the coronavirus crisis culminates in a catastrophic moment for your nation or organization, make sure you're ready.

How to write the “catastrophe speech.” By writer Kevin Toolis’ definition, coronavirus is not a “catastrophe”—a singular disastrous event.

But it will almost certainly contain such events—for the world, for your nation or for your organization.

Wise speechwriters will spend 25 minutes to learn now, how to write “the catastrophe speech.”

Thanks to Brian Jenner of the U.K. Speechwriters Guild, at whose 2019 spring conference this fine lecture was delivered.

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