How to Write the “Catastrophe Speech”
April 02, 2020
If and when the coronavirus crisis culminates in a catastrophic moment for your nation or organization, make sure you're ready.
How to write the โcatastrophe speech.โ By writer Kevin Toolisโ definition, coronavirus is not a โcatastropheโโa singular disastrous event.
But it will almost certainly contain such eventsโfor the world, for your nation or for your organization.
Wise speechwriters will spend 25 minutes to learn now, how to write โthe catastrophe speech.โ
Thanks to Brian Jenner of the U.K. Speechwriters Guild, at whose 2019 spring conferenceย this fine lectureย was delivered.