How do you grab an audience? Get them high.
June 20, 2018
Speechwriting guru Simon Lancaster shows how speakers can use rhetoric to inject people with dopamine, oxytocin or cortisol—"depending on how you want your audience to feel."
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“Who wants to get high?” That’s how British speechwriter and speechwriting teacher Simon Lancaster starts his latest TEDx Talk, “How to start a speech.” He gives his audience three different “drugs”—dopamine, oxytocin, and cortisol—that speakers can use rhetoric to “deal, depending on how you want your audience to feel” at the outset of a speech.