This will be the 12th Annual World Conference of the Professional Speechwriters Association.
It might be the most important.
Between economic upset, political division, social confusion and technological disruptionโevery aspect of leadership communication is affected, if not afflicted.
But in such an unruly environment, the creative possibilities are everywhere and the need for new ideas is critical.
This is our chance to huddle with one anotherโand with some of the leading thinkers in our businessโfor strategic workshopping, professional development, targeted networking and even emotional fellowship.
Of all years, donโt miss this one.
Join us.
AGENDA
(All Times ET)
TUESDAY, OCTOBER 28
Preconference Workshops (Optional, But Included in All-Access Pass)
Workshop A (9:30 a.m.-12:00 p.m.)
The Communication Consigliere: Becoming the Trusted Strategic Advisor Your Leaders Need (Whether They Know It or Not)
Why are some speechwriters invited into the room when the challenge is bigger than a speech? And why are others not?
Some exec comms pros help shape business strategy and decisions, not just oratory and leadersโ LinkedIn posts. What does it take to earn the principalโs trust?
This workshop is designed to equip speechwriters to elevate their influence as communication counselorsโand earn a seat at the table when decisions are being debated. Led by Katie Garcia, senior advisor at the legendary Logos Consulting Group, this hands-on workshop will show you:
- How professional communicators unwittingly marginalize themselves with leadersโand how to stop it.
- How leaders marginalize communicatorsโand how to overcome it.
- How to effectively advise leadersโand lawyers and engineers and numbers people and techiesโwho donโt necessarily โgetโ communication.
- A practical tool you can use every single time to give advice quickly and effectively to the busy, impatient and even skeptical senior leaders.
This workshop is for those who seek to become the reliable, insightful, indispensable strategic advisors that senior leaders need you to be.
Workshop B: (1:30 p.m.-4:00 p.m.)
Thought Leadership, Deconstructed: How to Write Speeches that Build Trust and Drive Change
We all recognize a thought leader when we see one. But few principals have a strategy for becoming oneโand fewer still have the time or clarity to compellingly articulate their big ideas to broad audiences. Thatโs where you come in. Theoretically.
Sustainable thought leadership is really hard to pull off, and thought-leadership speeches are rarer than they ever were. How can you help your principal create speeches and other thought-leadership orations and writings that do more than generate more than applause or clicksโthat move audiences to repeated, consistent action over time?
Brian Miller is a former globetrotting professional magician turned top-rated international keynote speaker. Today, he leads a boutique message design firm that specializes in teaching experts in business, science, medicine, politics and education how to explain their Big Ideas to the rest of us.
In this workshop, Brian will:
- Reframe thought leadership as something you do, not just something you areโand offer a practical framework for doing it well.
- Show you how to build belief through structure and narrativeโand how to apply a magicianโs lessons to persuasion in speechwriting.
- Peel back the curtain on the making of viral TEDx talks (and other influential speeches), including How to Be an Activist Who Creates Real Change, the script that earned Miller the 2025 Cicero Speechwriting Award for Social Justice.
This immersive sessionโfull of inspiring stories of leadership communication, hands-on exercises, and yes, a bit of magicโis about reclaiming the speech as a tool of strategy, and strategy in the service of constructive thought leadership. Because ideas donโt speak for themselves. People do.
WEDNESDAY, OCTOBER 29
8:30 a.m.-9:00 a.m. โข Gather for Breakfast with the Speechwriters of the World
9:00-9:15 โข Opening remarks by PSA Executive Director David Murray
9:15-10:30 โข The Speechwriters Strike Back (and Write Back): Insight and Inspiration from Colleagues Who Have Used Their Powers for Real Good, in Dark Times
โThe pen is mightier than the sword,โ says the speechwriter. โAre you sure?โ replies the swordsman. Itโs not overstating it to say that our principals and the institutions they lead are all under pressure, under attack or under threatโof defunding, of taxation, of disruption, of decapitation. How can their speechwriters help? This year, courageous and imaginative political, corporate, government and university leadership communicators are finding their footing, and theyโre going to join us for a quiet, candid, all-conference conversation about how to be effective, now. PANELISTS: Anne Caprara, chief of staff and speechwriter to Illinois Governor J.B. Pritzker; Jim Reische, special advisor for executive communications at Williams College (and co-founder, Higher Education Leadership Communication Council); Jerry Wohletz, head of executive communications at Walmart; and Juliana Dahl, principal speechwriter and spokesperson, European Stability Mechanism.
10:30-11:00 โข Roundtable Conversations With Colleagues: What have been your biggest challenges over the last tumultuous yearโand your professional victories, whether large or small, splashy or subtle?
11:00-12:00 โข Job Security for Speechwriters: How to Cultivate Longterm Clients Who Couldnโt Do It Without You (or Wouldnโt Want to Try)
Kathleen Hessert wrote the speech that football superstar Peyton Manning gave to announce his intention to stay for his senior year in college, in 1997. She also wrote his retirement speech from the NFL, almost two decades laterโand his Hall of Fame induction speech, after that. With the help of some insights from Manning on the keys to their partnership, Hessert will share many lessons (some of them counterintuitive) about how speechwriter and client can grow and get better together over a long and happy haul.
12:00 p.m.-12:45 p.m. โข Lunch with Your Truest Professional Peers
Scribe, find your tribeโand break bread with your true peers at a labeled table of folks in your sector in corporate, government, university, nonprofit or independent speechwriting.
12:45-1:15 โข Your Turn! A Crowdsourcing Idea Frenzy
In this perennially popular session, youโll swap one-minute work hacks with the only other people in the world who do what you do. Come ready to scribble down dozens of practical ideasโand come prepared to share one of your own.
1:15-1:30 โข Break
1:30-3:00 โข Best Practices and Big Ideas: Six Sessions in Two Tracks
1:30-2:00
Track I โข ChatGPT and Me: Speechwritersโ Strategies for Using AI as a Powerful Writing Tool (Not a Crutch)
AI will transform most industries and speechwriting will be no exceptionโspeechwritersโ skepticism notwithstanding. The key is learning to use AI as an assistant, with the speechwriter in the driverโs seat. AI-savvy speechwriter Henrietta Williams, founder of Speakeasy Speechwriting, will show you how to leverage AI to support the speechwriting process with confidence. You’ll learn AI brainstorming and research techniques, outlining key points, and making structural edits. You’ll also discover AI resources for writers. And youโll learn how to use AI responsibly and ethically, as well as efficiently.
Track II โข No One Else Will Tell Your Story: An Argument for โGo-Direct,โ Social Media-First Executive Communication
We are in the midst of a profound change in the landscape for executive communications. The legacy media has shrunk and increasingly is behind a paywall; meanwhile, the number of people and organizations looking for coverage has increased. Thatโs why more executives are seeking to โgo directโ to their stakeholders with their messaging. They are leveraging social media platforms ranging from X to LinkedIn and in the process having to master a new communication style, to resonate in this new environment. Ted Merz, founder of Principals Media, a ghostwriting agency for CEOs, will share best practices for helping your principal navigate this new arena.
2:00-2:30
Track I โข Writing for Keeps: How to Adopt a More Lawyerly Speechwriting Style, for a More Adversarial Rhetorical Moment
After 15 years in the legal profession, John Lillig returned to his previous career as an English teacher at suburban Chicagoโs prestigious Jesuit prep school, Loyola Academyโall the while, serving as a vital participant in and promoter of Chicagoโs literary scene. During his legal career, he taught law students and fellow lawyers how to write more appealing, approachable prose. Now heโs going to teach speechwriters how to employ some principles and habits of legal writing (some of them surprisingly close to theories of literature) to make their words rhetorically effective, to match the adversarial rhetorical environment.
Track II โข Testing 1-2-3: Rock the Mic, to Take the Speech from Page to Stage
As speechwriters, our first order of business is finding the words that sing. However, a speakerโs microphone and mic technique can either amplify or diminish a speech. Whether you know your way around public speaking, or are more comfortable behind the scenes, this hands-on/mics-on breakout session will provide valuable, instantly applicable info on various types of microphones, along with pro tips on mic technique, placement, and vocal projection. Nine years after her memorable first appearance at PSA when she literally showed how to make speeches sing, presenter Karen Gross draws on her experience as a speechwriter, speaking coach, keynote speaker and podcast host, and singer.
2:30-3:00
Track I โข Secrets of Government Scribes: Navigating the Shifting Tides of Federal Bureaucracy
With an alarming 78 years of combined executive communications experience, most of it in the government sector, Randy Lee and Scott Michaud will discuss the challenges of helping federal government and military executives shape their messages and realize the full power of their respective bully pulpits. From the White House to the Chairman of the Joint Chiefs, Randy and Scott have delivered innovative, compelling and persuasive narratives for government leaders over four very challenging and remarkably different decades. Theyโll share their lessons learned, how to meet the unique challenges of writing for government and military executives and tips and tricks theyโve learned to navigate the ever-changing tides of government speechwriting.
Track II โข Speechwriter Workaround! Delivering Visionary Language Without Frequent In-Person Access to the Boss
When your principal is literally helping solve the worldโs toughest problems, securing in-person time for executive communications can feel impossible. But that shouldn’t limit the power of your writing. In this session, Northrop Grumman CEO comms manager Joni Nelson will share tools, best practices and novel strategies to optimize every interaction, even from a distance. Learn how to embrace iterative workflows, identify urgent approval mechanisms and nail down your leaderโs narrativeโand guarantee that, no matter your leaderโs schedule, you can deliver compelling, visionary language that resonates.
3:00-3:30 โข Break: Take a Walk to Clear Your Mind or Pair with a Colleague and Deepen a Connection
3:30-4:00 โข Meet the winners of the 2025 Cicero Speechwriting Awards and hear an acceptance talk by the Grand Award Winner Claire Craanen, speechwriter to NATO Secretary General Mark Rutte.
4:00-5:00 โข Day-Closing Keynote: AI for Authentic Leadership Communication: Keeping Humans in The Loop
Authenticity has never been more importantโor more at risk. As AI reshapes how we communicate, senior leaders and communication professionals alike face the question from clients: Can’t ChatGPT do this for me? How do you integrate AI tools into your work while maintaining your expertise and the trust of your clients? How do you use it to amplify, not outsource, authenticity? In this provocative keynote, executive advisor and former speechwriter Allison Shapira explores how generative AI is changing the field of leadership communication. Drawing on her work with global leaders for over 20 years and her new book AI for the Authentic Leader, Allison offers a framework for how leaders and communications professionals can use AI tools to capture their values, stories, and motivation. Whether youโre skeptical, curious, or enthusiastic about AI, this session will challenge you to consider new ways to support your leaders through this time of transformation in human communication.
5:00-6:30 โข Drink Together, Think Together, Synch Together: Cocktails with Your Colleagues, sponsored by the Cicero Speechwriting Awards.
Members of the Discretion Profession let their hair down to swap stories, share laughs, drown sorrows and celebrate success with the only other people in the world who understand.
THURSDAY, OCTOBER 30
8:30 a.m.-9:00 a.m. โข Gather for Breakfast
9:00-10:30 โข All-Conference Caucus: Resilience in Real TimeโStories of Strength, Setback, Showing Up and Carrying On
What keeps us going when the pressure’s on and the stakes are high? In this candid session, veteran speechwriters and executive communicators open up about the moments that tested themโand the lessons they carry forward. Whether you’re facing burnout, balancing competing priorities, or simply trying to maintain your spirit and sanity during a very strange year, you’ll walk away with inspiration and hard-won wisdom from leaders who embody resilience. Bring your own stories to the circle in a conversation led by PSA Advisory Council member Justine Adelizzi. SPEAKERS: Terry Edmonds, chief speechwriter, Clinton White House; Kristina Drye, former speechwriter, USAID; Charles Rousseaux, director of executive communications, University of Michigan.
10:30-11:00 โข Break
11:00-12:00 โข A Life in Oral Communication: What Is the Meaning of This?
Speechwriters spend much of their workdays on rhetorical strategies and results, politics and palace intrigue. But in the final analysis, our most basic common link is work lives devoted to human communication, of the oldest kind. Phoebe Judge has given her life over to oral communication, too. Raised at the knee of American oral history pioneer Studs Terkel, a close family friend, Phoebe made a career in public radio before launching, with cofounder Lauren Spohrer, the podcast โCriminal,” which has been on The New York Timesโ and other lists of the worldโs top podcasts for a decade; Judge has since launched a sister podcast, “This Is Love,โ through which she has told other stories, developing a deeply devoted following. In a locknote address and in conversation with PSA executive director David Murray, sheโll join us to share her meditations on the magic of the spoken word, and to demonstrate and celebrate our shared ultimate belief in the power of the human voice, to connect us.
12:00-12:15 โข Closing Remarks. Adjourn.
SPEAKERS
SPONSORS
Gotham stands alone as the first and last word in ghostwritingโa one-stop solution for any author or speaker looking for help telling and selling a story. Whether theyโre working on a big-think book, speech, article, memoir, corporate or family history, cookbook, or screenplay, our clients all have one thing in commonโtheyโve found the right partner for their project.
Speechwriters of Color is a community of expert and aspiring communicators across the world founded in 2020 to change the face of professional speechwriting by supporting, empowering, and building community among communicators of color. We write for leaders at every level of the public, private, and nonprofit sectors, from local organizers to heads of state. Not all of us have the word speechwriter in our job title, but we all utilize the power of writing to make a difference. You might never have heard our namesโbut youโve certainly heard our words.
LOCATION
Planet Word
925 13th Street NW
Washington, D.C. 20005
(202) 931-3139
Museum entrance is on K Street. Street parking is limited in this area, but several parking garages are available nearby. Here is a link to more detailed information, including driving directions, parking and public transit.
CONFERENCE ACCOMMODATIONS
The PSA has secured a limited room block at the nearby Hilton Garden Inn, Washington DC/Downtown. The rate is $279 USD per night. We cannot guarantee room availability after the cut-off date of September 26, 2025, or once this discounted room block is sold out.
To register under the room block, please click here or call (202) 783-7800 and reference the Professional Speechwriters Association.
FAQ
I can’t make it to the World Conference in person this year. Is there a virtual version?
Yes, you may register for a virtual version of the conference, and access all conference sessions live online. Youโll be able to participate in Q&A sessions with speakers.
Can several people from my company log in to the virtual conference at the same time?
No. This event is restricted to only one login, so only one computer can be connected to the webcast at any time. You can have multiple people in a room viewing the virtual conference, but not multiple people watching from their individual computers.
Will the virtual sessions be recorded, so that I can view them later?
Yes indeed. Links to all session recordings are available the week after the conference, and viewable anytime until the end of the calendar year, 2025.
REGISTER
Cancellations Policy
No refunds on cancellations less than 30 days before the event. Within 30 days, your payment will be credited toward a future Professional Speechwriters Association event.
IN-PERSON and VIRTUAL PARTICIPATION rates are shown below.
Members of the Professional Speechwriters Association receive a 25% discount on all registration products (discount is automatically applied to the cart when current members are logged in.)
Phone registrations please call 312-585-6383.
Price range: $375.00 through $2,595.00