The Charter of the Executive Communication Council
Organizations whose leaders believe in the essential transformative power of personal communication to employees, customers, communities and investors.
The Executive Communication Council is a group of organizations that rely culturally and strategically on disciplined, humane and imaginative communication from their leaders—CEOs and other top executives who believe that what they say and do can make a fundamental difference in the fortunes, reputations and contributions of an organization.
Represented by their executive communication professionals, these organizations strive to do more than achieve “best-practice” executive communication.
They wish to redefine it.
The Executive Communication Council exists to meet three essential needs in a professional discipline that’s as ill-defined as it is urgently needed:
- To define executive communication operations, practices and skills—from basic to expert.
- To radically modernize executive communication to meet the new social realities thrust on it gradually by the trend toward stakeholder capitalism, and then suddenly by the global economic upheaval sparked by coronavirus.
- To showcase to the business community and to society at large, what great leadership communication is, and the profound impact it can—and must—make in the world.
What Success Will Look Like
- Executive communication will be the intellectual mainspring of corporate communication, with the top exec comms professional partnering with the top communication executive in the organization, if not serving in that role her- or himself.
- More leaders will become as compelling as the very best leaders are now—making strong, credible statements on issues germane not only to their organizations or their industries, but also to the society in which their organizations do business. In this world, being a “thought leader” would be table stakes for any top job.
- From a public and popular culture perspective, it will be much more common for CEOs to be heard from on the biggest subjects of the moment—the decline of globalism and the rise of nationalism, the rise of stakeholder capitalism, and the remaking of the economy in the wake of coronavirus.
- Leaders will contend with (rather than largely ignore) emerging issues like employee activism, a five-generation workforce and their own elevated role as sociopolitical arbiters in a divided society.
- Leadership communication will be far less ad hoc—the acceptance or declination of communication invitations—and much more proactive, strategically disciplined and aimed toward real measurable goals.
- At the same time, leadership communication will include many more leaders beyond the c-suite—even frontline employees—as part of a compelling human communication choir. Simultaneously, exec comms will necessarily diversify in order to help animate such a variety of people in the organization.
- More executive communication professionals will provide much more than words for top execs to say; they’ll advise and coach their leaders in every aspect of the style and substance of leadership communication.
- Fine executive communication professionals will be able to spend upwardly mobile careers concentrating on an integrated executive communication discipline that demands and rewards their specific skills and their long experience.
- Ultimately, the leaders of corporations, nonprofits, universities and other institutions will be more expressive and candid, and the institutions they run will be more humane and socially sensible as a result—and deservingly better regarded by their stakeholders.