Corporate communication is easy

William Corporate Williams wrote:

so much is impacted

by

a key skill

set

couched in core
values

dovetailed with action

items.

That’s how I lead off my latest McMurry.com post, where I argue that corporate communication is actually easy, because audiences are so benumbed by corporate drivel that the faintest whiff of reality acts like a rhetorical smelling salt. —DM