Clever palindrome technique makes grabby speech opening

A Dow Chemical exec did a take-off on this to amazing dramatic effect to open a speech.

Dow executive communication director Fletcher Dean will take the stage as part of my jam session later this month at the big executive communication conference in Phoenix, and show you how it was done.

(By the way, it’s still not too late to register for this show, to be held Feb. 24-25 in Phoenix. And as the band leader, I’m authorized to make special backstage deals. E-mail me at [email protected].)