Book Review: A Stranger in a Strange Land

In The Speechwriter: A Brief Education in Politics, Barton Swaim translates a miserable job into a hilarious story.

It sounds like the premise of a new HBO series:

A man with a PhD in English reads a poorly-written oped published under the name of his home stateโ€™s governor. He sends a resume to the governor, accompanied by a cover letter stating: โ€œI donโ€™t know that much about state politics, but I know how to write, and you need a writer.โ€ The letter leads to an interview, and the man joins the governorโ€™s office as a speechwriter, turning out letters, opeds, speeches and talking points.

Thereโ€™s just a little hitchโ€”the governor has strong ideas about how he should come across in his speeches. So strong, in fact, that he is quick to harshly berate his staff when he believes that they have not accurately captured his โ€œvoice.โ€

So begins the real-life political education of Barton Swaim, whose book,ย โ€œThe Speechwriter: A Brief Education in Politicsโ€ (2015; Simon & Schuster) draws on the years (2007-2010) he worked as a writer for Gov. Mark Sanford (R-SC). Swaimโ€™s book never mentions Sanfordโ€™s name directly, except on the single page biography of the author that appears at the end. The parallels between the unnamed governor portrayed in the book and Swaimโ€™s former boss are hard to miss, including the secret foreign girlfriend.

This is an enjoyable, well-written volume. As he chronicles key events during his time in the governorโ€™s office, Swaim demonstrates that he has an ear for dialogue, an eye for detail and a gift for pithy statements (as youโ€™d expect from a speechwriter). Whether heโ€™s describing the governorโ€™s opponents in the legislature, or recreating conversations between himself, the governor and other staff members, Swaim displays an inspired literary hand.

And anyone who has worked for an elected official will recognize that Swaim has faithfully captured the shifting tempo of a political office, as the team staggers from crisis to crisis. He also accurately depicts how humor helps sustain staff morale.

The book ends with Swaim sharing the essence of the โ€œbrief education in politicsโ€ he gained thanks to his speechwriting. He anchors it in Socratesโ€™ criticism of the ancient rhetoricians, and writes that politicians โ€œplease the masses not by actually doing wise and virtuous things with state power but by making the masses believe that thatโ€™s what they are doing.โ€

And Swaim comes to the conclusion that โ€œacclaim and attention were [the governorโ€™s] highest aimโ€”just as they are every determined politicianโ€™s highest aim: the praise, the fawning, the seriousness with which people take their remarks, the gaze of audiences, the way a crowded room falls silent when they enter.โ€

Thatโ€™s one view of what elected officials have in mind when they hire speechwriters to help them keep up with the constant pressure they face to, as Swaim puts it, โ€œsay something interestingโ€ many times a day, to many different groups.

But without intending any slight to Swaim, not everyone who ventures into a political setting faces the same predicament sketched out in โ€œThe Speechwriter.โ€

Many speechwriters have positive experiences, whether working locally, or for a state governor or at the federal level. They work collaboratively with elected officials set on accomplishing serious goals to benefit the people they represent; and these officials closely and enthusiastically engage with staff to fine-tune drafts and maximize their speechesโ€™ persuasive power with their intended audiences. Vital Speeches has profiled a few examples via the โ€œSpeechwriterโ€™s Lifeโ€ series.

Itโ€™s a shame that Swaimโ€™s former boss did not better appreciate his talents and resourcefulness. The strength of the writing that one finds in โ€œThe Speechwriterโ€ should secure Swaim another shot at speechwritingโ€”if he wants it.

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