Book Review: A Stranger in a Strange Land
August 19, 2015
In The Speechwriter: A Brief Education in Politics, Barton Swaim translates a miserable job into a hilarious story.
It sounds like the premise of a new HBO series:
A man with a PhD in English reads a poorly-written oped published under the name of his home stateโs governor. He sends a resume to the governor, accompanied by a cover letter stating: โI donโt know that much about state politics, but I know how to write, and you need a writer.โ The letter leads to an interview, and the man joins the governorโs office as a speechwriter, turning out letters, opeds, speeches and talking points.
Thereโs just a little hitchโthe governor has strong ideas about how he should come across in his speeches. So strong, in fact, that he is quick to harshly berate his staff when he believes that they have not accurately captured his โvoice.โ
So begins the real-life political education of Barton Swaim, whose book,ย โThe Speechwriter: A Brief Education in Politicsโ (2015; Simon & Schuster) draws on the years (2007-2010) he worked as a writer for Gov. Mark Sanford (R-SC). Swaimโs book never mentions Sanfordโs name directly, except on the single page biography of the author that appears at the end. The parallels between the unnamed governor portrayed in the book and Swaimโs former boss are hard to miss, including the secret foreign girlfriend.
This is an enjoyable, well-written volume. As he chronicles key events during his time in the governorโs office, Swaim demonstrates that he has an ear for dialogue, an eye for detail and a gift for pithy statements (as youโd expect from a speechwriter). Whether heโs describing the governorโs opponents in the legislature, or recreating conversations between himself, the governor and other staff members, Swaim displays an inspired literary hand.
And anyone who has worked for an elected official will recognize that Swaim has faithfully captured the shifting tempo of a political office, as the team staggers from crisis to crisis. He also accurately depicts how humor helps sustain staff morale.
The book ends with Swaim sharing the essence of the โbrief education in politicsโ he gained thanks to his speechwriting. He anchors it in Socratesโ criticism of the ancient rhetoricians, and writes that politicians โplease the masses not by actually doing wise and virtuous things with state power but by making the masses believe that thatโs what they are doing.โ
And Swaim comes to the conclusion that โacclaim and attention were [the governorโs] highest aimโjust as they are every determined politicianโs highest aim: the praise, the fawning, the seriousness with which people take their remarks, the gaze of audiences, the way a crowded room falls silent when they enter.โ
Thatโs one view of what elected officials have in mind when they hire speechwriters to help them keep up with the constant pressure they face to, as Swaim puts it, โsay something interestingโ many times a day, to many different groups.
But without intending any slight to Swaim, not everyone who ventures into a political setting faces the same predicament sketched out in โThe Speechwriter.โ
Many speechwriters have positive experiences, whether working locally, or for a state governor or at the federal level. They work collaboratively with elected officials set on accomplishing serious goals to benefit the people they represent; and these officials closely and enthusiastically engage with staff to fine-tune drafts and maximize their speechesโ persuasive power with their intended audiences. Vital Speeches has profiled a few examples via the โSpeechwriterโs Lifeโ series.
Itโs a shame that Swaimโs former boss did not better appreciate his talents and resourcefulness. The strength of the writing that one finds in โThe Speechwriterโ should secure Swaim another shot at speechwritingโif he wants it.